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iPod-maker Apple is threatening to sue a sex shop over a vibrator that hooks up to an iPod and has similar advertising to that used in posters for the digital music player.

Apple is demanding that stores remove all posters for the gadget, called an iGasm.


"We hope this request to remove it immediately will prevent us having to consider further action," said Apple lawyers.

The Ann Summers neon-pink ads feature a sexy woman with wires coming out of her iPod and into her knickers, teasing "Go at it hard and fast with a pounding drum 'n' bass track or chill with ambient classic."

iGasm ann summers

The iGasm advert

Apple lawyers claim the poster is a blatant rip-off of its famous iPod silhouette images.

The News of the World newspaper reports Ann Summers boss Jacqueline Gold saying: "Perhaps I can send them an iGasm to put a smile back on their faces!"

More Apple stories from today: Steve Jobs proposes Al Gore for president; Mac trouble: warning signs and free fixes