Smartwatches are getting better every year. They can now last for more than a day without a charge despite their tiny size while staying linked to your phone. Some give notifications and tell you when it’s going to rain, while others can function as full-blown phones, untethered from your phone completely, like the Huawei Watch 2 4G.
Best Smartwatch Deals
Here are the very best deals we've come across. For more smartwatch deals, see our dedicated deals page
Want more deals? Check out our Christmas 2019 deals hub!
What smartwatch should you buy?
There are two types of smartwatch designs you can find right now. One, like the Apple Watch, features a colour touchscreen with apps, while the other combines an analogue watch with smart features. These are semi-smart and are also known as "hybrids", and typically use less battery since they're not required to power the whole screen. You can find in-depth buying advice on smartwatches in our round-up of the best smartwatches of 2020.
The Apple Watch is still the dominant force in the smartwatch market but many smartwatches from the likes of LG and Moto run Wear OS, while Samsung's run its own Tizen UI. Make sure your watch of choice is compatible with your phone before you buy.
Also, bear in mind whether or not your phone will be compatible with the smartwatch you’re after – the Apple Watch is only for iPhones and most Wear OS watches require your phone to be of a certain age and running a certain version or later of iOS/Android.
There are also designer smartwatches that often run Wear OS from brands like Diesel, Armani and Tag Heuer. They are often very expensive, so if you have your eye on one it's a good idea to look out for discounts.
Smartwatch Deals: Is pay monthly worth it?
Seeing as smartwatches work hand-in-hand with your smartphone, many phone retailers and network carriers let you split the cost of a cellular-capable smartwatch over your pay monthly phone plan. Of course, these deals work to finance the device, so it’s worth weighing the long-term costs against the upfront costs.
Alternatively, if your smartwatch has cellular connectivity, like the Apple Watch, you could get a separate monthly data plan for your watch. Apple Watch Series 3, 4 and 5, for example, offer cellular connectivity, so a monthly plan lets you share the same network as your phone (that is, you share the same minutes, data and text allowances), allowing you to receive notifications and calls to your watch directly.
Alternatively, while some plans let you share your phone's network and plan, there are still other plans which get you separate unlimited data allowances for your Apple Watch.
EE also offers pay monthly plan on Samsung Gear S3 watches, where you pay £26 per month on top of your phone's pay monthly contract, for 11 months. This comes without an upfront cost.
Similar to buying a new phone on a monthly plan, however, you do end up paying more at the end of the contract but if you prefer to pay in small increments instead of all at once, it may be a better option.
Where to find smartwatch deals
Amazon often has some of the biggest discounts on smartwatches and other tech but it's always worth shopping around if you don't see something you like in our selection here.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.
Sign up for Prime now to make sure you're ready.
Beyond Amazon, here are a few of the best places to check for bargains:
Of course, the smartwatch itself is only part of the equation. You may also want to use a different strap from the one provided or freshen the look if you've been using the same strap for a while.
This might be especially relevant to Apple Watch users with the plethora of band choices available (here's how to change your Apple Watch band). Though the Apple store may be an obvious place to find straps for your Apple Watch, you would be hard-pressed to find any bands for less than £49/$49.
You can find alternatives on Amazon for less than £10/$10, though make sure you're buying it for the right watch casing size. Gearbest is another place where you can find Watch bands of various designs but at affordable prices.
Best smartwatch deals today
1. Fossil Gen 5
Now: £254.06 (£24.94 off)
Fossil's latest Gen 5 smartwatch is easily one of the best ways to experience Google's Wear OS nowadays. It comes complete with fitness tracking, water resistance, contactless payment support, onboard GPS and Google Assistant integration.
This Amazon deal on sees over £50 taken off the RRP of the Julianna body type.
2. Apple Watch Series 5 (40mm)
Now: £379 (£20 off)
Apple's latest and greatest smartwatch is available for a sliver less than usual, thanks to this great Amazon deal.
3. Amazfit GTR
Now: £119 (£40 off)
Save £40 on the already-affordable yet stylish Amazfit GTR in this great Amazon offer. Note: Price reduction varies by finish/colour, so make sure to double-check the pricing on the version you want before buying. Read our Amazfit GTR review.
4. Garmin Forerunner 235
Now: £178.18 (£21.81 off)
This Garmin sports smartwatch with GPS received 4 stars out of 5 in our review and can now be had with over £20 off the RRP.
5. Samsung Galaxy Watch Active (40mm)
Now: £169 (£60 off)
Pick up the Samsung Galaxy Watch Active from Amazon with £60 knocked off the RRP in one of the site's biggest discounts on this product ever. Read our full Samsung Galaxy Watch Active review for more.
Note: Different colourways enjoy different reductions, so double-check pricing before you purchase.
6. Samsung Galaxy Watch (46mm)
Now: £240.06 (£58.94 off)
Knock over £50 off the larger 46mm casing variant of Samsung's excellent Galaxy Watch wearable in this latest Amazon deal.
7. Huawei Watch GT
Now: £109.99 (£90 off)
With the Huawei Watch GT 2 now out and on sale, the original GT smartwatch, complete with Lite OS, can now be had with a significant discount (£90 off) on Amazon.
8. Huawei Watch 2
Now: £195.99 (£84 off)
Get over £80 off one of our favourite Wear OS smartwatches of all-time. Read our review of the Huawei Watch 2 for more information.
9. Fitbit Versa
Now: £127.99 (£72 off)
10. Fitbit Versa 2
Now: £157.92 (£42.07 off)