Activity trackers are super popular, and that's a great sign that these gadgets are more than just a fad you get bored with; they really work! Fitbits will be the number one choice for many looking to get healthier.
Most Fitbit users keep their healthy promises longer thanks to the great app and challenges with friends, colleagues and family. Fitbits have ruled the fitness tracker market for years, and the current line-up is better than ever thanks to the introduction of the company’s first fully fledged smartwatch, the Ionic.
If you're thinking of buying a Fitbit, you can find great deals and discounts if you know where to look. Here, we bring you the best Fitbit deals we've found.
Best Fitbit deals available now
Below you'll find our pick of the best available today including the popular Fitbit Charge 2 with £30 off from Amazon UK, where you'll also find the top-end smartwatch Fitbit Ionic with £34 off at a bargain £245.
There's also up to £20 off the Fitbit Alta, depending on size and colour choice - flick through the colours to see each discount. The Alta HR can be found for up to 14% off.
UK retailer Boots also has a great Fitbit deals online, with the Charge 2 selling for £109.99. See all Fitbit devices on Boots here.
Which Fitbit should you buy?
There are eight activity trackers in Fitbit’s current range: Flex 2, Alta, Alta HR, Charge 2, Zip, Ace (for children) and the Ionic (which has seen a price drop to £279 from £299) and Versa Fitbit smartwatches. You may also find older models heavily reduced. Their features vary significantly, as do their prices.
If you’d prefer a discreet activity tracker that isn’t worn around the wrist, you might like the Zip. For the most impressive features and a watch-buckle wristband, look to the Charge, Alta HR, Versa or Ionic. And for pop-clasp sitting in the middle of the range when it comes to features there’s the original Alta and the Flex 2.
We’ve got a complete guide to choosing the best Fitbit here.
It’s worth making a note of how much the Fitbit you’re hoping to buy costs right now, and determining how much you’d like to spend on one now. Here’s a rundown of the current models and their RRPs:
- Zip: £49.99
- Flex 2: £69.99
- Ace: £79.99
- Alta: £99.99
- Alta HR: £129.99
- Charge 2: £139.99
- Versa: £199.99
- Ionic: £279.99
| Ace | Flex 2 | Alta | Alta HR | Charge 2 | Versa | Ionic | |
| RRP | £79.99 | £69.99 | £99.99 | £129.99 | £139.99 | £199.99 | £299.99 |
| Shop at Fitbit | Buy | Buy | Buy | Buy | Buy | Buy | Buy |
| Steps, Calories & Distance | Y | Y | Y | Y | Y | Y | Y |
| Floors Climbed | - | - | - | - | Y | Y | Y |
| Clock/Time | Y | - | Y | Y | Y | Y | Y |
| Sleep Tracking & Silent Alarm | Y | Y | Y | Y | Y | Y | Y |
| Sleep Stages (Light, Deep, REM) | - | - | - | Y | Y | Y | Y |
| SmartTrack | - | Y | Y | Y | Y | Y | Y |
| Reminders To Move | Y | Y | Y | Y | Y | Y | Y |
| Swim-proof | - | Y | - | - | - | Y | Y |
| Multi-Sport Tracking | - | - | - | - | Y | Y | Y |
| PurePulse Heart Rate | - | - | - | Y | Y | Y | Y |
| Cardio Fitness Level | - | - | - | Y | Y | Y | Y |
| Onscreen Workouts | - | - | - | - | - | Y | Y |
| Built-in GPS | - | - | - | - | - | - | Y |
| Connected GPS | - | - | - | - | Y | Y | - |
| Call & Text Notifications | Y | Y | Y | Y | Y | Y | Y |
| Calendar Alerts | - | - | Y | Y | Y | Y | Y |
| Popular Apps | - | - | - | - | - | Y | Y |
| Stores Music | - | - | - | - | - | Y | Y |
| Makes Payments | - | - | - | - | - | Y | Y |
| Music Control | - | - | - | - | - | Y | Y |
| Guided Breathing Sessions | - | - | - | - | Y | Y | Y |
| Fitbit Accessories | Y | Y | Y | Y | Y | Y | Y |
| Designer Accessories | - | Y | Y | Y | - | Y | - |
Where to find Fitbit deals
You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.
These are the most likely of places, so we'd recommend you check these first:
Don't forget to sign up for the 30 day free trial of Amazon Prime to get access to Lightning Deals 30 minutes early, as well as free next day delivery, as we've seen Fitbits as part of Amazon's daily deals quite often.
If you're looking for more deals, visit our best tech deals page by clicking here.
Fitbit discounts
1. Fitbit Ionic
From: Amazon
Was: £299
Now: £259.87 (£40.12 off)
View Deal
2. Fitbit Flex 2 - Lavender
From: Currys PC World
Now: £44.97
View Deal
Currys is selling the Flex 2 at a lower price than at the Fitbit shop. We gave the Fitbit Flex four stars out of five – see our full review here.
3. Fibit Charge 2 with Echo Spot
From: Currys PC World
Was: £229.98
Now: £209.98 (£20 off)
View Deal
4. Fitbit Alta
From: Amazon
Was: £99.99
Now: £79.99 (£20 off)
View Deal
The Fitbit Alta has nearly £20 off on Amazon right now.
5. Fitbit Ionic
From: Amazon
Was: £279.99
Now: £249.99 (£34 off)
View Deal
Fitbit's Ionic smartwatch is now cheaper on Amazon than directly from Fitbit, with £34 off. Available in orange, charcoal, and grey.
6. Fitbit Charge 2
From: Amazon
Was: £139.99
Now: £99.75 (£40.24 off)
View Deal
The Charge 2 has £42 off on Amazon when you choose the Small size on the black model. See our Fitbit Charge 2 review here.
7. Fitbit Charge 2 with Amazon Echo Dot Bundle
From: Currys PC World
Was: £144.98
Now: £124.98 (£20 off)
View Deal
