The Black Friday sales season is here! The best deals are not always on Amazon. The prices shown below are the best available now, though you may need to buy quickly as some deals will sell out.

Whether you choose to kick off at-home workouts through Lockdown #2, a Fitbit can help you keep track of your fitness goals while keeping you motivated. Now that Fitbit has launched a Versa 3, Inspire 2 and a brand new Sense, we expect even more discounts on previous models.

Fitbit has its own Black Friday Sale, with discounts including £40 off the Versa 2 at £129.99, £30 off the Charge 4 at £99.99, and £30 off the older Inspire HR at £59.99. But there are many more Fitbit deals and limited-time discounts at other retailers which we're looking at below – including discounts on the latest models!

We're rounding up the best Fitbit Black Friday deals right here, including current and past models to help you get the cheapest price.

Best UK Fitbit deals - handpicked by us

Here are some Fitbit deals highlights, with unbelievable deal on the previous entry-level activity tracker and more on the recent fitness smartwatches. We've separately compared the best Fitbits so you can see which one is best for you.

1. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £179  (£20 off)

This is the first major discount we've seen on the brand new Fitbit Versa 3. Get the same deal from Currys PC World and John Lewis

2. Fitbit Sense

From: Amazon

Was: £299.99

Now: £269  (£30 off)

Save an incredible £30 on the newly launched Fitbit Sense. This is the first saving we've seen on this smartwatch all year! Pick up the same offer from John Lewis and Currys.

3. Fitbit Charge 4

From: Amazon

Was: £129.99

Now: £99  (£30.99 off)

£30 off one of our favourite-ever Fitbits – it's the biggest discount we've seen all year. If you miss Amazon's offer, it's only 99p more directly from FitbitArgos and Very. See our full review of the Charge 4.

4. Fitbit Inspire

From: Amazon

Was: £69.99

Now: £38.99  (£31 off)

Great deal on the entry-level Fitbit Inspire. No HR monitoring on this model though.

5. Fitbit Versa 2

From: Amazon

Was: £199.99

Now: £129  (£70.99 off)

Get over £70 off the Alexa voice assistant-toting Versa 2. Discount varies by colour, check before purchase. You can get the same discount directly from Fitbit (though it's 99p more).

6. Fitbit Versa Lite

From: Argos

Was: £149.99

Now: £99.99  (£50 off)

Big discount on Fitbit's entry-level colour smartwatch – Argos's price is even cheaper than Amazon's.

7. Fitbit Inspire 2 with free Google Nest mini

From: Currys PC World

Was: £108.99

Now: £79.99  (£10 off plus free Google Nest mini)

This Currys Black Friday deal includes a free Google Nest mini – it's great value for money. The new Inspire 2 is already great value, and was awarded a Recommended Award in our review, but now you get a Nest mini thrown in to sweeten the deal.

8. Fitbit Ionic

From: Amazon

Was: £249.99

Now: £148  (£101.99 off)

Fitbit's high-end GPS fitness smartwatch is perfect for both the multi-sports enthusiast and the casual get-fit user. Now with over £100 off. You can get it for £149 from Currys too

9. Fitbit Inspire HR

From: BT Shop

Was: £89.99

Now: £59.98  (£30.01 off)

A great deal on the cheapest heart-rate Fitbit. If you miss BT's offer, pick it up for just 1p more directly from Fitbit or from Amazon.

10. Fitbit Versa Special Edition

From: Amazon

Was: £219.99

Now: £115.97  (£104.02 off)

Fitbit's original Versa SE gets a price cut in this Amazon Black Friday deal. Save over £100 on the RRP!

11. Fitbit Charge 3 Special Edition

From: Amazon

Was: £149.99

Now: £122  (£27.99 off)

The Special Edition of the Fitbit Charge 3 features Fitbit Pay contactless payments and either a Lavender Woven strap or White Sports strap. Amazon has the cheapest price right now, but we'd recommend opting for the newer Charge 4, which is now cheaper at £99.

12. Fitbit Charge 3

From: Amazon

Was: £129.99

Now: £104.77  (£25.22 off)

Though it's been replaced with the Charge 4, the 3rd-gen Charge is still a fantastic activity tracker for the price!

13. Fitbit Ace 2

From: Amazon

Was: £69.99

Now: £49.99  (£20 off)

Three colour options available on this great kids' Fitbit deal.

You can also see a live update of all the best Fitbit deals for specific models below.

Best Fitbit Sense deals

Read our full review of the brand new Fitbit Sense.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Charge deals

Fitbit Charge 4

Read our Fitbit Charge 4 review.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Fitbit Charge 3

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Versa & Versa Lite deals

Fitbit Versa 3

Read our Fitbit Versa 3 review.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Fitbit Versa 2

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Inspire & Inspire HR deals

Inspire 2

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide


Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Inspire HR

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best Fitbit Ace 2 deals

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

All Fitbit features and price comparison 

There are six activity trackers in Fitbit’s current range: Sense, Versa 2, Inspire 3, Inspire HR, Inspire, Charge 4, and Ace 2 (for children).

The Versa, Versa Lite, and Ionic Fitbit smartwatches have now been discontinued directly from Fitbit, which means you may find them on offer from other retailers.

The features vary significantly across the devices, as do their prices.

  Ace 2 Inspire Inspire HR Charge 4  Charge 3 (D) Versa Lite (D) Ionic (D) Versa 2 Versa 3 (NEW) Sense (NEW)
RRP £69.99 £69.99 £89.99 £129.99 £129.99 £149.99 £249.99 £199.99 £199.99 £299.99
Steps, Calories & Distance Y Y Y Y Y Y Y Y Y Y
Floors Climbed - - - Y Y - Y Y Y Y
Clock/Time Y Y Y Y Y Y Y Y Y Y
Sleep Tracking & Silent Alarm Y Y Y Y Y Y Y Y Y Y
Sleep Stages (Light, Deep, REM) - - Y Y Y Y Y Y Y Y
SmartTrack - Y Y Y Y Y Y Y Y Y
Reminders To Move Y Y Y Y Y Y Y Y Y Y
Swim Tracking - - Y Y Y - Y Y Y Y
Multi-Sport Tracking - Y Y Y Y Y Y Y Y Y
PurePulse Heart Rate - - Y Y Y Y Y Y Y Y
Cardio Fitness Level - - Y Y Y Y Y Y Y Y
Onscreen Workouts - - - - - - Y Y   Y
Built-in GPS - - - Y - - Y - Y Y
Connected GPS - - Y - Y Y - Y - -
Call & Text Notifications Calls Y Y Y Y Y Y Y Calls Y
Calendar Alerts - - Y Y Y Y Y Y Y Y
Popular Apps - - - Y - Y Y Y Y Y
Stores Music - - - - - - Y Y Y Y
Makes Payments - - - Y - - Y Y Y Y
Music Control - - - Y - - Y Y Y Y
Guided Breathing Sessions - - Y Y Y Y Y Y Y Y
Fitbit Accessories Y Y Y Y Y Y Y Y Y Y
Water Resistant Y Y Y Y Y Y Y Y Y Y

Where to find Fitbit deals

You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.

We'd recommend you check these retailers first:

Don't forget: Black Friday is this week, and deals have already begun at the likes of Amazon.

You might like to sign up to a Prime membership. If you don't have a subscription, get a 30-day free trial. This allows access to Lightning Deals 30 minutes early, as well as free next-day delivery. We often see Fitbits offers as part of Amazon's daily deals, so it's worth watching. 

Fitbit Versa 3, Inspire 2 and Sense - Discontinued Fitbits offer great value

Consider just-discontinued models, too, for bargains. For example, Fitbit is no longer selling the original Versa (which had a RRP of £199.99) or Lite edition (£149), so look out for discounts on that model elsewhere. Amazon currently has the popular Versa 2 on sale for £129, which is a £71 discount.

Fitbit also launched the Versa 3 on 25 September along with a new Fitbit Sense smartwatch that replaces the Ionic – so expect major discounts on the older model. Amazon has £101.99 off the Ionic.

Also joining the line-up is the Inspire 2, to replace the entry-level Inspire and Inspire HR. Right now, the Inspire has £31 off from Amazon. Read about Fitbit's new devices and features here.

We’ve got a complete guide to choosing the best Fitbit here. Fitbit also has a comparison tool which can help you decide which device is best for you.

Best Fitbit deals of Black Friday 2020

When is Cyber Monday 2020 - should you wait for a better deal?

Black Friday is on Friday 27 November, immediately followed by Cyber Monday on 30 November. Black Friday remains the biggest sales event of the year; with so much uncertainty around finance and retail, and no guarantees regarding what discounts will pop up, we advise you not to wait: if you see a deal you like, on a product you need, and you can afford the outlay, buy it today.

If you missed Black Friday deals, however, Cyber Monday is a good opportunity to catch up - but avoid waiting for Monday if you can!

See our top Black Friday 2020 tips and tricks for bagging the best deals

Fitbit Premium free trial

As a response to the global effect of Covid-19 on the closure of public paces like gyms, Fitbit has extended its 7-day free trial of Fitbit Premium to an impressive 90 days for new customers – which is great incentive to stay fit while stuck indoors.

Fitbit Premium offers additional personalised health insights to Fitbit owners, like advanced sleep tools, and access to over 150 videos and audio workouts. The service otherwise costs £7.99/US$9.99 per month or £79.99/US$79.99 per year.

The easiest way to get the offer is through the app (trust us, we tried finding the offer on desktop and got nowhere) which is free on Android or iOS. After creating and logging into your account, select the 'Premium' icon at the bottom of the dashboard. You'll see options to sign up for either a monthly or annual subscription, which will activate the option to start your trial. Don't worry, you can cancel 24 hours before the trial ends, otherwise it auto-renews,

Read more about the Premium service over at Fitbit now.

Fitbit #1 health tracker

Fitness trackers are super popular, whether for yourself or as a gift. It's the number one choice for many looking to get healthier, through exercise, sport, and better quality sleep in preparation for 2020. Most Fitbit users keep their healthy promises longer thanks to the great mobile app and challenges with friends, colleagues, and family.

Fitbits have ruled the fitness tracker market for years, and the current tracker line-up is better than ever thanks to the introduction of the company’s first fully-fledged smartwatches, the Versa family and Ionic.