Black Friday and Cyber Monday have come and gone, but there are still some great deals on Fitbit activity trackers, especially in Christmas rush! Fitness trackers are super popular, and that's a great sign that these health gadgets are more than just a fad you get bored with; they really work!
Fitbits will be the number one choice for many looking to get healthier, through exercise, sport, and better quality sleep. With the run-up to Christmas, now is a good time to buy a Fitbit.
Fitbit's own Black Friday sale has ended but its store is still offering discounts on Charge 2 Special Edition (£99 down from £159) and Alta Special Edition devices (£79 down from £129) until 23 December at 11:59pm.
And it's just announced a new Christmas Gift sale, featuring £20 off the popular Fitbit Versa, £50 off the Alta HR, £60 off the top-of-the-range Ionic smartwatch, and £20 off its wireless weight scales. This sale ends at the same time but on December 19th, so it can still have time to ship you the gift in time for Christmas.
Most Fitbit users keep their healthy promises longer thanks to the great mobile app and challenges with friends, colleagues and family. Fitbits have ruled the fitness tracker market for years, and the current tracker line-up is better than ever thanks to the introduction of the company’s first fully fledged smartwatches, the Versa and Ionic.
We check the latest and best Fitbit deals, and can assure you (we've looked!) that there are no better roundups or indeed deals to be found elsewhere. If there's a bargain on Fitbits, it's here.
Best Fitbit deals today
Hunting out the best Fitbit discounts
There are eight activity trackers in Fitbit’s current range: Flex 2, Alta, Alta HR, Charge 3, Zip (clip-on), Ace (for children) and the Versa and Ionic Fitbit smartwatches. You may also find older models heavily reduced. Their features vary significantly, as do their prices.
You can find bargains on all the Fitbits at several retailers, and most remain available even after Black Friday and Cyber Monday. We've rounded up the best we can find. A few of the best deals are at Fitbit (but not all), so compare all the prices you see on this page.
The cheapest we've seen the top-of-the-range Fitbit Ionic smartwatch is an incredible £190 from Amazon, which is a full £89 off the usual retail price. If that sells out, there's also a more than reasonable £229 (£50 off) at Microsoft. It's also discounted at John Lewis, where it's from £199 - and then at Argos, where it's £60 off at £219. Argos also has the sporty Adidas Edition Ionic for £239, as does John Lewis.
There aren't as many deals on the smaller but just as able Fitbit Versa (it lacks only the Ionic's built-in GPS but can connect to your phone's GPS), but the best deal is on at Amazon - where you can snap up a Versa for £31 off at just £168! Argos is offering 20% off the Versa, at £159.
We also spotted the Versa at £30 off at John Lewis, from £169, down from £199.
Consider just-discontinued models, too, for bargains. For example, the Charge 3 was released only in October, so the Charge 2 is at the top of the bargains this holiday and Christmas season. The 3 may be newer but the 2 was our top-rated fitness tracker as recently as September, so is well worth considering at a cut-price, and is available in a wide array of colours.
The Charge 2 Special Edition now costs £99.99 new at the Fitbit Store as a part of its Christmas Sale (usually £159). The Charge 2 (regular edition) is also available at Amazon for £79.
There's also the Fitbit Alta (without HR) for £59.99 from VERY, which saves you £40 from the usual price.
We’ve got a complete guide to choosing the best Fitbit here. Fitbit also has a comparison tool which you can help you decide device is best for you.
It’s worth making a note of how much the Fitbit you’re hoping to buy costs right now, and determining how much you’d like to spend on one now. Here’s a rundown of the current models and their RRPs:
- Zip: £49.99
- Flex 2: £69.99
- Ace: £79.99
- Alta: £99.95
- Alta HR: £129.99
- Charge 2: £139.99
- Charge 3: £129.99
- Versa: £199.99
- Ionic: £279.99
| Ace | Flex 2 | Alta | Alta HR | Charge 2 / 3 | Versa | Ionic | |
| RRP | £79.99 | £69.99 | £99.95 | £129.95 | £139.99 / £129.99 | £199.99 | £279.99 |
| Shop at Fitbit | Buy | Buy | Buy | Buy | Buy | Buy | Buy |
| Steps, Calories & Distance | Y | Y | Y | Y | Y | Y | Y |
| Floors Climbed | - | - | - | - | Y | Y | Y |
| Clock/Time | Y | - | Y | Y | Y | Y | Y |
| Sleep Tracking & Silent Alarm | Y | Y | Y | Y | Y | Y | Y |
| Sleep Stages (Light, Deep, REM) | - | - | - | Y | Y | Y | Y |
| SmartTrack | - | Y | Y | Y | Y | Y | Y |
| Reminders To Move | Y | Y | Y | Y | Y | Y | Y |
| Swim-proof | - | Y | - | - | 3 and 3 SE only | Y | Y |
| Multi-Sport Tracking | - | - | - | - | Y | Y | Y |
| PurePulse Heart Rate | - | - | - | Y | Y | Y | Y |
| Cardio Fitness Level | - | - | - | Y | Y | Y | Y |
| Onscreen Workouts | - | - | - | - | - | Y | Y |
| Built-in GPS | - | - | - | - | - | - | Y |
| Connected GPS | - | - | - | - | Y | Y | - |
| Call & Text Notifications | Y | Y | Y | Y | Y | Y | Y |
| Calendar Alerts | - | - | Y | Y | Y | Y | Y |
| Popular Apps | - | - | - | - | - | Y | Y |
| Stores Music | - | - | - | - | - | Y | Y |
| Makes Payments | - | - | - | - | 3 SE only | Y | Y |
| Music Control | - | - | - | - | - | Y | Y |
| Guided Breathing Sessions | - | - | - | - | Y | Y | Y |
| Fitbit Accessories | Y | Y | Y | Y | Y | Y | Y |
| Designer Accessories | - | Y | Y | Y | - | Y | - |
Where to find Fitbit deals
You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.
These are the most likely of places, so we'd recommend you check these first:
Don't forget to sign up for the 30-day free trial of Amazon Prime to get access to Lightning Deals 30 minutes early, as well as free next day delivery, as we've seen Fitbits as part of Amazon's daily deals quite often.
If you're looking for more deals, visit our best tech deals page by clicking here.
Fitbit Christmas 2018 discounts
1. Fitbit Alta
From: VERY
Was: £99.99
Now: £59.99 (£40 off)
View Deal
No heart-rate monitor but a stylish tracker at a great price. Available in multiple colours.
2. Fitbit Charge 2
From: Amazon
Was: £139.99
Now: £79.99 (£60 off)
View Deal
The Charge 2 has £60 off on Amazon. See our Fitbit Charge 2 review here.
3. Fitbit Ionic
From: Amazon
Was: £279
Now: £199 (£80 off)
View Deal
Fitbit's high-end GPS fitness smartwatch is perfect for both the multi-sports enthusiast and the casual get-fit user
4. Fitbit Versa
From: Amazon
Was: £199
Now: £159 (£40 off)
View Deal
Tech Advisor's #1 recommended Fitbit smartwatch now has £31 off on Amazon Available in Black, Peach, Grey and White
5. Fitbit Aria 2 Smart Scales
From: Amazon
Was: £119.99
Now: £99.99 (£20 off)
View Deal
Tech Advisor's recommended smart scales for Fitbit users. Tracks weight, BMI, lean mass and body fat %. Available in White or Black. See our full review.
6. Fitbit Versa
From: Fitbit
Was: £199
Now: £179 (£20 off)
View Deal
The neatest Fitbit smartwatch with colour touchscreen, fitness tracking, phone notifications and apps
7. Fitbit Ionic
From: Fitbit
Was: £279
Now: £219 (£60 off)
View Deal
Fitbit's top-of-the-range fitness smartwatch with built-in GPS, colour touchscreen, notifications and apps
8. Fitbit Charge 2 Special Edition
From: Fitbit
Was: £159.99
Now: £99.99 (£60 off)
View Deal
With £60 off the special edition Charge 2 this is one of the best Fitbit deals we've seen this year. Here's our glowing review.
9. Fitbit Aria 2 digital scales
From: Fitbit
Was: £119
Now: £99 (£20 off)
View Deal
Wi-Fi smart scale that measures weight, body fat percentage and BMI
