It's now 2018, your New Year's resolutions are kicking in, and activity trackers are super popular. Fitbits will be the #1 choice for many looking to get healthier in 2018. Most Fitbit users keep their healthy promises longer thanks to the great app and challenges with friends, colleagues and family. Fitbits have ruled the fitness tracker market for years, and the current line-up is better than ever thanks to the introduction of the company’s first fully fledged smartwatch, the Ionic.

If you're thinking of buying a Fitbit, you can find great deals and discounts if you know where to look. Here, we bring you the best Fitbit deals we've found.

Best Fitbit deals available now

Below you'll find our pick of the best available today including the popular Fitbit Charge 2 for £118.90 on Amazon, where you'll also find the new smartwatch Fitbit Ionic also £60 off at a bargain £239. There's also up to £19 off the Fitbit Alta, depending on size and colour choice - flick through the colours to see each discount. The Alta HR can be found for up to £34 off.

UK retailer Boots also has some great Fitbit deals online, with the Charge 2 selling for just £109.99.

Which Fitbit should you buy?

There are seven activity trackers in Fitbit’s current range: Flex 2, Alta, Alta HR, Charge 2, Blaze, Zip, and the new Ionic. You may also find older models heavily reduced. Their features vary significantly, as do their prices.

If you’d prefer a discreet activity tracker that isn’t worn around the wrist, you might like the Zip. For the most impressive features and a watch-buckle wristband, look to the Charge, Blaze, Alta HR or Ionic. And for pop-clasp sitting in the middle of the range when it comes to features there’s the original Alta and the Flex 2.

We’ve got a complete guide to choosing the best Fitbit here, so spend some time researching which to look out for on Black Friday itself.

It’s worth making a note of how much the Fitbit you’re hoping to buy costs right now, and determining how much you’d like to spend on one now. Here’s a rundown of the current models and their RRPs:

  Zip Flex 2 Alta Alta HR Charge 2 Blaze Ionic
RRP £49.99 £69.99 £99.99 £129.99 £139.99 £159.99 £299.99
Shop at Fitbit Buy Buy Buy Buy Buy Buy Buy
Steps, Calories & Distance Y Y Y Y Y Y Y
Floors Climbed - - - - Y Y Y
Clock/Time Y - Y Y Y Y Y
Sleep Tracking & Silent Alarm - Y Y Y Y Y Y
Sleep Stages (Light, Deep, REM) - - - Y Y Y Y
SmartTrack - Y Y Y Y Y Y
Reminders To Move - Y Y Y Y Y Y
Swim-proof - Y - - - - Y
Multi-Sport Tracking - - - - Y Y Y
PurePulse Heart Rate - - - Y Y Y Y
Cardio Fitness Level - - - Y Y Y Y
Onscreen Workouts - - - - - Y Y
Built-in GPS - - - - - - Y
Connected GPS - - - - Y Y -
Call & Text Notifications - Y Y Y Y Y Y
Calendar Alerts - - Y Y Y Y Y
Popular Apps - - - - - - Y
Stores Music - - - - - - Y
Makes Payments - - - - - - Y
Music Control - - - - - Y Y
Guided Breathing Sessions - - - - Y Y Y
Fitbit Accessories - Y Y Y Y Y Y
Designer Accessories - Y Y Y - - -

Where to find Fitbit deals

You can find Fitbit deals around the web from various different retailers from time-to-time. It's worth checking them all if you're on the hunt for a great deal because you never know when a new discount might appear.

These are the most likely of places, so we'd recommend you check these first:

Don't forget to sign up for the 30 day free trial of Amazon Prime to get access to Lightning Deals 30 minutes early, as well as free next day delivery, as we've seen Fitbits as part of Amazon's daily deals quite often.

If you're looking for more deals, visit our best tech deals page by clicking here. All our Fitbit deals are round up here.

Best Fitbit deals

1. Fitbit Ionic

From: Amazon

Was: £299.99

Now: £239.99  (£60 off)

 The Fitbit Ionic is now cheaper on Amazon than on Fitbit's official store. Read our review.

2. Fitbit Alta HR

From: Amazon

Was: £138.99

Now: £99.99  (£39 off)

Amazon is offering nearly £40 off the Fitbit Alta HR wristband (compared to Fitbit's prices) depending on the size and colour you choose.

3. Fitbit Fitbit Alta

From: Amazon

Was: £99

Now: £91.71  (£8.28 off)

You can now get the Fitbit Alta for less than the price at the Fitbit Store.

4. Fitbit Blaze

From: Amazon

Was: £159.99

Now: £138.99  (£21 off)

Fitbit's best known for its activity trackers, but the Blaze smartwatch is well worth a look at £138.99 on Amazon.

5. Fitbit Flex 2

From: Amazon

Was: £79.99

Now: £49.99  (£30 off)

We love Fitbit's minimalist activity tracker, and right now Amazon is selling it cheaper than Fitbit itself.