Announced at Apple's 'Time Flies' event in September 2020, the Watch SE is the first time the company has targeted the more affordable market with its wearables. 

Just like the iPhone with the same name, the Watch SE aims to provide the core Apple Watch experience while doing away with high-end features like an always-on display.

That means Apple has been able to cut costs, with the device starting at under £300/US$300/AU$450.

The Watch SE is now available to buy on both sides of the pond. Here's how much it costs, and the best deals available right now. 

How much is the Apple Watch SE?

Apple's latest smartwatch is also its most affordable, starting at £269/US$279/AU$429. Full pricing is as follows:

  • 40mm (GPS only) - £269/US$279/AU$429
  • 44mm (GPS only) - £299/$309/AU$479
  • 40mm (GPS + cellular) - £319/US$329/AU$499
  • 44mm (GPS + cellular) - £349/$359/AU$549

A Nike version is also available, starting at the same £269/US$279/AU$429 price. 

While these prices are affordable by Apple's standards, they're in line with what you can expect from many entries in our best smartwatch chart. Competition comes from the likes of the Fossil Gen 5 and Samsung Galaxy Watch Active 2, while the more recent Galaxy Watch 3 isn't much more expensive. 

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best deals on Apple Watch SE 

You can check out the best offers on the Apple Watch SE below:

1. Apple Watch SE Nike+ Edition (44mm, GPS + Cellular)

From: Currys PC World

Was: £349

Now: £329  (£20 off)

The 44mm Watch SE with GPS and Cellular has £20 off from Currys PC World – one of the best discounts around right now. The offer also include free next day delivery with code FREENEXTDAYDELIVERY at checkout.

The 44mm standard edition also has £10 off from Currys PC World on eBay.

2. Apple Watch SE (44mm, GPS)

From: Amazon

Was: £299

Now: £289  (£10 off)

The 44mm mode of Apple Watch SE with GPS has £10 off at Amazon, currently the best price on this model.

3. Apple Watch SE (40mm, GPS + Cellular)

From: Amazon

Was: £319

Now: £309  (£10 off with 3 months of Apple Fitness+)

Amazon also has £10 off the Apple Watch SE with GPS and Cellular and £11 off the 44mm model.

4. Apple Watch SE (40mm, GPS + Cellular)

From: John Lewis

Was: £319

Now: £309  (£10 off with 3 months of Apple Fitness+)

Save £10 on the Apple Watch SE 40mm with Cellular at John Lewis, there's also £11 off the 44mm option with cellular. John Lewis is also offering £120 off when you trade in an old Apple Watch, plus 3 months of Apple Fitness+ for free.

5. Apple Watch SE (44mm, GPS + Cellular) - Refurbished

From: MusicMagpie

Was: £349

Now: £289.99  (£59 off)

MusicMagpie is offering a refurbished Apple Watch SE graded "Very Good" in condition for around £290 if you include the £30 Spring Sale discount. This saves you £59 off the RRP. 

6. Apple Watch SE (44mm, GPS) - Refurbished

From: MusicMagpie

Was: £299

Now: £269.99  (£30 off)

Save £30 on the Watch SE if you include the £20 Spring Sale discount. This device is graded in a 'Very Good' condition. You can also pick it up in 'Pristine' condition for £279.99 – a £20 saving off the RRP.

7. Apple Watch SE (44mm, GPS)

From: KRCS

Was: £299

Now: £293.03  (£5.97 off)

If you miss out on Amazon's £10 off deal, the next best offer is from KRCS which has about £6 off the Watch SE GPS 44mm.

8. Apple Watch SE (40mm, GPS + Cellular) with Unlimited Data

From: O2

Now: £19.25 per month

O2's unlimited plan beats EE's for those who don't already have an Apple Watch to trade in at £19.25 per month over 24 months. EE's equivalent plan costs £22 per month – unless you pay a £20 upfront cost, which drops the rate to £20 per month. See all O2 Watch SE offers here

9. Apple Watch SE 40mm (GPS + Cellular) for Unlimited Data

From: EE

Now: £20 per month, £20 upfront

If you're already on EE, you can get unlimited data on your Apple Watch SE if you pair your plan with your phone contract. 

Where to buy the Apple Watch SE in the UK

As you might expect, the Watch SE is available directly from Apple's UK site. Here are the third-party retailers that currently stock the device:

In terms of carriers, O2 currently has the best deal, offering the device for £14.50 with no upfront cost.

Vodafone also stocks the Watch SE, with prices starting from £22 per month with no upfront cost. EE's plans start at £22 per month with no upfront cost.

Where to buy the Apple Watch SE in the US

If you're based in America, the Watch SE is on sale via the US Apple site, and is also available from Best Buy and Walmart

The cellular version is now available through all four major carriers: VerizonAT&T, and T-Mobile.

Want to know more about the Watch itself? Check out our guide to the Apple Watch SE and our Apple Watch SE review too. 

You can also find out more on where to buy the Apple Watch Series 6