Whether you're looking to find out more about your own genetic predispositions or want to adapt to a healthier lifestyle and DNA Kit can help you pinpoint just where to start. Aside from giving you insights about your health, it can also help users feel more connected to one's past.
But DNA kits don’t come cheap, with the two top sellers each costing £79 or $99 and up. But end-of-year deals have arrived. Even if you missed Black Friday and Cyber Monday offers, there are deals in the run up to Christmas.
There's £10 off 23andMe's Ancestry & Traits DNA Service at Amazon.
Ancestry is also discounting its AncestryDNA kit by £20, down from £79 to £59.
If you want to learn about the specific services themselves such as Ancestry and 23andMe for instance and the types of tests each kit includes, we've broken that down for you as well (just scroll past the deals below).
Also, we look at wider family-tree and family history services on offer, and the best deals we can find for them with the leading providers.
Best DNA and Ancestry Kit deals on now
Below you'll find our round-up of the best deals available in the UK right now, and beyond that, we offer more information about each of the different services. The two leading DNA testing kits are AncestryDNA and 23andMe.
1. Ancestry DNA Kit
Now: £59 (£20 off)
Save £20 directly from Ancestry, its best-selling DNA Kit a great Christmas gift for family.
2. 23andMe Ancestry + Traits Service
Now: £69 (£10 off)
£10 off 23andMe's Personal Genetic DNA Test with 2,000+ geographic regions, family tree, DNA Relative Finder, and Trait Reports
3. Living DNA Full DNA Kit
From: Living DNA
Now: £59 (£40 off)
£40 off the retail price of Living DNA's Full Ancestry DNA Kit
4. Ancestry Family Tree (6 Months)
Now: £69.99 (£14 off)
Save £14 when you choose the the UK & Ireland plan for 6 months.
5. The Genealogist Diamond Personal Premium (Annual)
From: The Genealogist
Now: £119.95 (£20 off)
You can save up to £20 on a bundle that includes the Diamond Personal Premium account with a free Discover Your Ancestors bookazine
6. The Genealogist Diamond Personal Premium - 4 Months
From: The Genealogist
Now: £44.95 (£20 off)
Get a £20 discount on the four-month Diamond Personal Premium subscription. It comes with a free 12-month free subscription to the Discover Your Ancestors Online Magazine.
7. The Genealogist TreeView Research Software
Now: £24.95 (£10 off)
TreeView helps you organize your family tree research. Now with £10 off.
Most DNA kits promise to unveil a person’s ethnic origins via a swab of the cheek or a spit in a tube. They show you what makes you unique and help you learn where you really come from. You can also tie these into historical records services to grow your family tree.
Once you have sent off your saliva sample, you’ll wait a few weeks and then receive a visual report and even the chance to connect with distant relatives you never knew existed.
AncestryDNA deals and offers
AncestryDNA can estimate your origins to more than 350 regions around the world, which the company claims offers twice the geographic detail of other DNA tests (rival 23andme states it can trace your DNA back to 155 different regions worldwide).
It’s from the people behind the market-leading Ancestry genealogy service, stuffed full of digitised historical records and the best way we have found to start your family tree.
AncestryDNA tests just your autosomes (chromosomes you share with relatives on both sides of your family), and so is less detailed about more distant, ancient ancestors – but fine for most family historians.
It also has the benefit of over 10 million DNA results to make finding relatives more likely and improving the accuracy of its estimates.
Ancestry offers up to £20 off (up to $100 off in the US) its family-tree services when you choose the 6-month plans (which combine nicely with its DNA tests). You can also sign up for a 14-day free trial (UK) or Ancestry free trial (US).
23andme deals and offers
23andme doesn’t have as many test results as Ancestry, although at 10 million and rising it’s the clear number two in the field. Slightly confusingly, its main kit is called the Ancestry Service.
It does, however, test three types of DNA - autosomes, yDNA, and mtDNA - where AncestryDNA tests just autosomes to determine more recent ethnic ancestry. Such tests lose some accuracy as the relationship grows ever more distant. This more in-depth DNA testing makes 23andme more accurate further back in time, and can even look at your Neanderthal heritage.
23andme recently added new populations in underrepresented regions in Asia and Africa - bringing its total number of tested regions to over 2,000.
23andMe also has a Health + Ancestry Service, which examines your genetic health risks (including BRCA1 and BRCA2, Late-Onset Alzheimer’s Disease and Parkinsons), plus Carrier, Wellness and Traits reports.
MyHeritage DNA deals
Like Ancestry, MyHeritage DNA tests only your autosomes and lags behind the market leaders with a relatively light 1.5 million tests on record.
It's typically priced at £79, though is now reduced to £39 for Black Friday and Cyber Monday, extended to December 2.
MyHeritage is also offering 50% off its 6-month or annual gift membership. This offers unlimited family tree size and photo storage, access to a global collection of 12.6 billion historical records, and unlimited colourization and enhancement of historical photos.
Living DNA deals
As with 23andme Living DNA (£99/US$99) looks at your autosomes, yDNA from your father, and mtDNA from your mother. By testing more than just autosomes, Living DNA can point out centuries-old migration patterns, much like 23andme.
Its visual representations of your origins are super detailed. For instance, it can illustrate 21 specific sub-regions of the UK your DNA may come from. AncestryDNA has 13 regions.
Kits start at £49/US$49, and you get free shipping if you order three or more kits. It's also offering £40 off as part of its Black Friday Sale, which reduces the Ancestry kit to £69/US$69 from £99/$99 and the Ancestry and Wellbeing kit to £99/$99 from £169/$179. US Shoppers can find the discounts over at Living DNA US.
Living DNA also powers its DNA tests for Find My Past (£79/US$89), a family-tree-making service much like Ancestry.
Best family tree services and deals
The market-leading Ancestry is the world's most popular genealogical service with millions of digitized historical records to help you grow your family tree. You can also sign up for a gift membership for its UK Premium and Worldwide records accounts (from £69.99/US$99 for 6 months).
Find My Past is another popular service with many records and a family-tree creator. It has Starter, Plus and Pro accounts, starting at £79.99 for 12 months, which saves you 34% from the 1-month Starter option. You can also get a 14-day free trial.
The Genealogist is another family-tree service that has a wide range of possible accounts, starting with the Starter Personal Premium (3 months at £14.95, 6 months at £28.95, and a year at £54.95).
It also has Gold Personal Premium (from £38.95) and Diamond Personal Premium for £139.45 (12 months). You can compare the prices of the accounts on the Genealogist site.
You can also pick up £20 off a 4-month subscription to its Diamond Personal Premium subscription.
There's also a promotion on the annual subscription bundle that can save you £92. It costs £99.45 (£20 off the usual price) and includes a free 12-month subscription to the Discover Your Ancestors Online Magazine (worth £24.99), a charting pack, a Discover Your Ancestors Bookazine, and a Find Your Ancestor Guide (all worth £47).
Also get £10 off its TreeView (Standard Edition) software for logging ancestry information and tracking your research.
When is Black Friday 2020 - should you wait for a better deal?
Black Friday will take place on Friday 27 November, immediately followed by Cyber Monday on 30 November. Traditionally the biggest sales event of the year, it may yet throw up some even greater tech deals - but with so much uncertainty around finance and retail, and no guarantees regarding what discounts we will see, we advise you not to wait: if you see a deal you like, on a product you need, and you can afford the outlay, buy it today.