In the UK no retailer comes close to Amazon's product range, and it's rare that the site is beaten on price. It has its own line of tablets, smart speakers, media streamers and e-book readers that offer unparalleled value, but it's also the number-one destination for the best deals on tech from other manufacturers.
Best Amazon device deals
Here's our pick of the best Amazon deals right now.
1. Amazon Echo Dot (3rd-gen)
Now: £24.99 (£25 off)
It's not the cheapest we've ever seen it, but it's a great deal if you want to buy one today.
2. Amazon Echo (3rd-gen)
Now: £59.99 (£30 off)
A great price on Amazon's latest edition of the Echo smart speaker with Alexa. Read our review here.
3. Amazon Echo Show 5
Now: £49.99 (£30 off)
4. Amazon Echo Show 8
Now: £59.99 (£60 off)
Released only last month, Echo Show 8 is already less than half price!
5. Amazon Kindle Paperwhite (Certified Refurbished)
Now: £107.99 (£12 off)
See our 5 star review here.
6. Amazon Fire 7 (Certified Refurbished)
Now: £44.99 (£5 off)
Save £5 on the Amazon Fire 7 tablet.
7. Amazon Echo Dot (3rd-gen) + Ring Video Doorbell
Now: £113.99 (£25 off)
8. Amazon Echo Flex
Now: £19.99 (£5 off)
The cheapest Echo product in Amazon's line-up, Echo Flex is the lowest entry point for getting an Alexa-enabled smart speaker.
9. Amazon Echo Show (2nd-gen)
Now: £199.99 (£20 off)
How to get the best Amazon deals
Amazon hosts excellent deals throughout the year and updates its Deals of the Day every day. Deals of the Day tend to be discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as the best ones will fly off the shelves, especially as we approach the Christmas shopping season.
Even more tricky to grab before they’re gone are Lightning Deals. There are lots of them every day, and they last for a very limited time with very limited stock. This year for Prime Day Amazon did Featured Lightning Deals, which go even quicker.
To make sure you don’t miss out, we’d recommend signing up for Amazon Prime. You can get a 30-day free trial of Amazon Prime, or sign up for a year for £79 or £7.99 per month. In the US it’s $119 per year or $12.99 per month.
Amazon Prime gets you more than just early access to deals. You’ll also get free next day delivery (sometimes items are even delivered on the day you order them), access to Amazon Prime Video (a TV and movie streaming service that rivals Netflix and Now TV) and more. Check out all of the Prime features on Amazon’s website.
If you’re a student, you can get Amazon Prime for free for six months. After that it’s only £3.99/$6.49 per month, or £39/$59 annually, which is half the price of a regular subscription. Click here to sign up for Amazon Prime Student.
The top Amazon deals we’ve listed here are across the entire range of products that the company stocks, but Amazon often offers incredible deals on its own products too. You can see the best Amazon Echo deals from across the web in our round-up here.
Look out for Echo bundle deals, especially on new products. Choose the product you’re looking to buy and you’ll see the bundles available beneath the colour options. You may also spot that buying two Echo devices can get you a discount. Details of those deals will be shown beneath the price.
Amazon Warehouse deals
We’ve not included Warehouse deals in our top deals from Amazon, but it’s well worth having a look there. Amazon Warehouse items can be incredibly cheap, but they are open-box and returned items. Amazon will have ensured that the product is in working order, and will price it based on quality. You’ll find everything from laptops and phones to video games and toys available there.
Amazon certified refurbished devices
Another place worth checking if you’re looking for one of Amazon’s own devices is its certified refurbished offering. Amazon repairs and tests all of its refurbished devices rigorously and provides a one year warranty - which means you can rest assured that the device will work just as new.
For our pick of the best Amazon deals, see the list below.