In the UK no retailer comes close to Amazon's product range, and while rivals are getting more competitive when it comes to pricing, Amazon is often still hard to beat. It has its own line of tablets, smart speakers, media streamers and e-book readers that offer unparalleled value, but it's also the number-one destination for the best deals on tech from other manufacturers.

Amazon's Last Minute Christmas Deals sale is now live and runs until 23 December. You could spend hours going through it all, but you don't need to because we've done it for you. 

You can find promotions across Amazon's own services too:

  • Audible - Listen to up to four Audibe Original audiobooks for free on or on Alexa-enabled devices. Ends 28 December
  • Amazon Kids+ discount - Get 3 months of Amazon Kids+ with unlimited use for up to four children for £2.99 instead of £23.99. Ends 23 December
  • Free Amazon Music Unlimited + Echo Dot 4 - Get 6 months free (usually £7.99) with Echo Dot 3 or Echo Dot 4 purchase. Ends 11 January.
  • Free Amazon Music Unlimited - Get 3 months free of Amazon's ad-free music streaming service. Ends 11 January.
  • Amazon Kindle Unlimited - Get 3 month trial for 99p (reduced from £23.97) for returning custoners, that is, anyone who has used the service before but cancelled. Renews at £7.99 per month. Ends 31 December.
  • £10 with Amazon App - Sign in to the Amazon app for the first time and get a £10 promo code. Ends 15 January.

Keep in mind that these deals we're highlihhting in this article are just Amazon's. We check the prices against other UK retailers to make sure they're the best, but it's also worth checking out our overall Christmas Deals round-up, as well as our deals round-ups for all tech categories to help you find exactly what you're looking for. Click here for our full catalogue of best deals content.

Best Amazon Christmas deals

Here's our pick of the best Amazon deals right now. 

1. Samsung Galaxy Tab S6 (128GB, cellular)

From: Amazon

Was: £689

Now: £616.61  (£72.39 off)

Shave over £70 off the 4G LTE version of Samsung's best and brightest tablet of 2019 - the Galaxy Tab S6 - thanks to this Amazon offer.

2. GoPro Hero 9 Black

From: Amazon

Was: £429

Now: £379  (£50 off)

Amazon's slashed £50 off the GoPro Hero 9 action camera that supports 5K video, which matches the price if you bought from GoPro directly. However, GoPro has a better deal that includes the Hero 9 for £329, along with a free battery, 64GB SD card and a yearlong subscription to GoPro's member service.

A GoPro membership includes unlimited cloud storage, free replacement, and 50% off gear, mounts, and accessories.

3. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Currys PC World

Was: £1,299

Now: £1,152  (£147 off)

Curry's discount on the MacBook Pro (256GB) outdoes Amazon's discount.

4. Apple iPad Pro 11in (2020, 128GB)

From: Amazon

Was: £769

Now: £699.97  (£69 off)

Pick up the 11in iPad Pro (the latest model, from 2020) with £69 off. This deal has improved significantly from the £41 saving Amazon was offering in March.

5. Apple 12.9in iPad Pro (2020, 128GB)

From: Amazon

Was: £969

Now: £869  (£100 off)

Get a whopping £100 off the iPad Pro 12.9in from 2020 (the latest model). See our full review for more info.

6. Apple iPhone 11 (64GB)

From: Amazon

Was: £599

Now: £579  (£20 off)

Save £20 on the iPhone 11 from Amazon though delivery is excpted after Christmas. This offer is also available from Very.

7. Amazon Paperwhite Essentials Bundle

From: Amazon

Was: £172.97

Now: £147.97  (£25 off)

This bundle gets you the latest 6in Kindle Paperwhite with an Amazon leather cover and a 9W power adapter.

8. Tile Mate - Bluetooth Tracker

From: Currys PC World

Was: £19.99

Now: £12.99  (£5 off)

Keep track of easily lost items with this nifty Tile Bluetooth tracker – now with £5 off from Currys PC World.

9. Huawei P Smart 2020 (4GB RAM, 128GB)

From: Amazon

Was: £179.99

Now: £159.99  (£20 off)

A more powerful revision of the already-great P Smart. This 2020 model packs in 4GB RAM and a whopping 128GB of storage. The only issue is that it loses out on Google Mobile Services.

10. Fitbit Versa 2

From: Amazon

Was: £199.99

Now: £139  (£60.99 off)

The Versa 2's price is coming down at the moment thanks to the arrival of the Fitbit Versa 3. Right now, it's up for grabs on Amazon for nearly £61 off.

11. Samsung Galaxy Watch Active (40mm)

From: Amazon

Was: £229

Now: £126.98  (£102.02 off)

Pick up the Samsung Galaxy Watch Active from Amazon with over £100 knocked off the RRP. Read our full Samsung Galaxy Watch Active review for more.

Note: Different colours may enjoy different reductions, so double-check pricing before you purchase.

12. Hisense 50U7QFTUK 50in 4K UHD TV

From: Amazon

Was: £549

Now: £499  (£150 off)

Get a decent saving off of this Hisense TV, which comes with a QLED screen, built-in Alexa and Dolby Atmos. You can read our review of the Hisense U7QF here.

13. Logitech MK850 Wireless Keyboard and Mouse

From: Amazon

Was: £99.99

Now: £79  (£20.99 off)

Upgrade your Mac or PC with a new keyboard and mouse combo. This one is a popular option from Logitech and has a low price right now at Amazon.

14. Motorola Moto G8 Power (4GB RAM, 64GB)

From: Amazon

Was: £219.99

Now: £159.99  (£60 off)

The Moto G8 Power gets its name from its sizeable 5000mAh battery, which guarantees you at least two days of use per charge and in our review, consistently lasted even longer. Amazon also has a great discount on it, right now.

15. 23andMe Ancestry + Traits Service

From: Amazon

Was: £79

Now: £69  (£10 off)

£10 off 23andMe's Personal Genetic DNA Test with 2,000+ geographic regions, family tree, DNA Relative Finder, and Trait Reports

16. Sony WF-1000XM3 Wireless NC Earbuds

From: Amazon

Was: £220

Now: £149  (£71 off)

Get an incredible £71 off the WF-1000XM3 from Amazon, Currys PC World, and Very. We loved it in our review!

17. Oppo A5 2020 (3GB RAM, 64GB)

From: Amazon

Was: £149

Now: £99.95  (£49.05 off)

One of Oppo's most affordable phones of 2020 is now made even cheaper with the latest Amazon deal, seeing a tidy £49.05 taken from the A5 2020's already low RRP.

18. Oppo Reno 4Z 5G (8GB RAM, 128GB)

From: Amazon

Was: £329

Now: £249.99  (£79.01 off)

Despite toting mid-range performance, the most affordable member of Oppo's recent Reno 4 line - the 5G-capable Reno 4Z 5G - now comes in at a budget phone price, thanks to this near-£80 discount on Amazon.

How to get the best Amazon deals

Amazon hosts excellent deals throughout the year and updates its Deals of the Day every day. Deals of the Day tend to be discounted products that Amazon has a significant amount of stock for, but you’ll still want to grab them quickly as the best ones will fly off the shelves, especially as we approach the Christmas shopping season.

Even more tricky to grab before they’re gone are Lightning Deals. There are lots of them every day, and they last for a very limited time with very limited stock. This year for Prime Day Amazon did Featured Lightning Deals, which go even quicker.

To make sure you don’t miss out, we’d recommend signing up for Amazon Prime. You can get a 30-day free trial of Amazon Prime, or sign up for a year for £79 or £7.99 per month. In the US it’s $119 per year or $12.99 per month.

Here's everything you need to know about Amazon Prime.

Amazon Prime gets you more than just early access to deals. You’ll also get free next day delivery (sometimes items are even delivered on the day you order them), access to Amazon Prime Video (a TV and movie streaming service that rivals Netflix and Now TV) and more. Check out all of the Prime features on Amazon’s website.

If you’re a student, you can get Amazon Prime for free for six months. After that it’s only £3.99/$6.49 per month, or £39/$59 annually, which is half the price of a regular subscription. Click here to sign up for Amazon Prime Student.

Amazon Devices

The top Amazon deals we’ve listed here are across the entire range of products that the company stocks, but Amazon often offers incredible deals on its own products too. You can see the best Amazon Echo deals from across the web in our round-up here.

Look out for Echo bundle deals, especially on new products. Choose the product you’re looking to buy and you’ll see the bundles available beneath the colour options. You may also spot that buying two Echo devices can get you a discount. Details of those deals will be shown beneath the price.

Amazon isn't the only place you can buy its products, though. Retailers including Argos and John Lewis also sell Amazon devices.

Amazon Warehouse deals

We’ve not included Warehouse deals in our top deals from Amazon, but it’s well worth having a look there. Amazon Warehouse items can be incredibly cheap, but they are open-box and returned items. Amazon will have ensured that the product is in working order, and will price it based on quality. You’ll find everything from laptops and phones to video games and toys available there.

Visit Amazon Warehouse by clicking here.

Amazon certified refurbished devices

Another place worth checking if you’re looking for one of Amazon’s own devices is its certified refurbished offering. Amazon repairs and tests all of its refurbished devices rigorously and provides a one year warranty - which means you can rest assured that the device will work just as new.

See all certified refurbished Amazon devices here.

For our pick of the best Amazon deals, see the list below.

Top Amazon Christmas deals

When do Christmas and Boxing Day sales start?

Now that it's December, Christmas sales are in full swing – so if you missed Black Friday and Cyber Week sales, you still have a chance to get a discount on the tech you love. We'd recommend not waiting any longer if you're gift shopping for Christmas. You don't want to compete for delivery times and miss a 25 December arrival.

If you're not in a rush, there's Boxing Day, which is on Saturday 26 December. Boxing Day is yet another opportunity to pick up a discount before the year ends.

You can also use Boxing Day to get a better price on anything you bought over the Back Friday and Cyber Monday period. Be sure to check the returns policy of the retailer you've shopped from, to see if the returns period extends to Boxing Day. If it does, simply get the same item for a lower price if you're able to, and request a refund on your original purchase. 

Amazon's returns window is typically 30 days, but this year it's allowing shoppers to return items until 31 January if bought between 1 October and 31 December.