Amazon's major annual sales event Prime Day typically takes place mid-July and brings discounts across a massive range of products for Prime members, particularly to Amazon's own devices. This year, due to Covid-19, Amazon has chosen to delay Prime Day to August, until further notice. Amazon hasn't yet announced a specific date.

You can still expect huge deals, however – perhaps steeper discounts due to the delay.

Amazon had ordered an additional 5 million devices, like its Echo speakers, to meet Prime Day demands as per its original plans in July. With the delay, the retail giant will have to sell off the excess stock at sharp discounts. This will cost the company a minimum of $100 million, and $300 million in the "worst case", according to internal notes seen by Reuters.

Last year, Amazon Prime spanned two days for the first time ever, from 15 to 16 July. As one of the biggest shopping events of the year, Prime Day ushered in deals across thousands of products. Plus, competing retailers jumped on the bandwagon and launched their own deals events.

Some of the most popular tech categories on Amazon during Prime Day were video game consoles and headphones, while some of the top selling products were Amazon's own Echo Show and Echo Show 5, and the Fire 7 tablet. The PlayStation Classic and Oral B electric toothbrushes were also popular purchases.

In this article, we're providing advice on how to get the best deals on Amazon and from competing sales from Amazon's biggest rivals. Also look out for tips on bagging the best deals when Prime Day 2020 finally arrives too.

Don't forget, you need to be a Prime member in order to access Prime Day promotions or deals. Here's our step-by-step guide on signing up, or go to Amazon now to get its 30-day free trial.

When is Amazon Prime Day 2020?

Prime Day 2020 is now scheduled for August, instead of mid-July due to the complications caused by the novel coronavirus. Amazon hasn't yet revealed the date.

In the past, Prime Day has varied from 10 July to 16 July. Last year, Prime Day began Monday 15 July, and finished at 11:59 on Tuesday 16 July, marking the first time the sale continued for 2 days straight. We wouldn't be surprised if Amazon extended its Prime event to a week this year given the success of a two-day Prime Day, which outdid Black Friday and Cyber Monday combined.

In 2018, the event was a day and a half long rather than the usual one day, so the gradual extension of the number of days included isn't too difficult to imagine. 

Like Black Friday, you'll likely start seeing summer sales and deals from other retailers around the same time if not earlier to compete with Prime Day.

What is Amazon Prime Day?

Prime Day is a major summer sale event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th birthday. Prime Day 2020 will be the company's sixth such event.

2018's Prime Day featured more than one million deals globally, and Amazon delivered 40% more Spotlight deals in the UK than in 2017.

Again, deals are available for Prime members only, so you'll need to be signed up to Amazon Prime in order to take advantage of Prime deals. Sign up to Amazon's 30-day free trial to get access to deals this year. 

If you're new to Amazon Prime and want to find out more about it, we have an article all about Amazon Prime benefits. In a nutshell, Amazon Prime is a service that started out as a way to get unlimited next day delivery, but has since evolved to include additional benefits such as access to Amazon's Netflix rival service, Prime Video.

The speed of Prime deliveries have been delayed as a result of the coronavirus, as the company is prioritizing the delivery of essential products. It remains to be seen whether these delays will persist in August.

What Amazon deals can I expect on Prime Day 2020?

Due to the Prime Day delay, we expect major discounts across Amazon's range of products such as its Echo smart home speakers, Ring video doorbells, Kindle e-readers, and Fire tablets and streaming sticks. Watch this space.

Last year, we saw major discounts across Apple Products, smart home, laptops, cameras headphones and speakers, and so much more. Amazon also slashed the cost of an annual Prime membership by £20.

Prime Day 2019 offered Featured Lightning Deals, as well – keep an eye out for these. These are the types of deals that are extremely cheap but sell out fast. You'll need to act quickly if you want to get your hands on them. See Amazon Prime Day Lightning deals.

Here are some Amazon offers on right now.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Amazon Prime Day 2019 highlights

Last year, Prime Day allowed Prime members to get 4 months of Amazon Music Unlimited, Amazon's response to Spotify, for 99p. Typically users get a 1-month trial after which the rate goes to £9.99 per month, so the deal saved listeners nearly £30. Amazon is running a similar propmotion right now however which gets new customers 3 months for free

Separately, you can still get 90 free days of Amazon Music Unlimited if you buy an Echo smart speaker or Fire tablet. Without an Echo or Fire device, you would typically get a 30-day free trial of Amazon Music Unlimited

Another deal highlight from last year included 3 months of Kindle Unlimited for £9.99, instead of £23.97. Unlimited offers access to over a million books and select magazine subscriptions.

New Prime members could sign up for Audible and get a £10 Amazon credit and two free audiobook credits on Prime Day 2019. Also on offer during Prime Day 2019 was Amazon Channels, the add-on service to Prime Video that lets you stream content from other TV networks like Discovery, ITV, Eurosport and more – see our guide to Channels here. Amazon offered 50% off the first three months on select channels.

Amazon Business also launched Business Prime which allows members benefits like free One-Day and Same Day delivery. See more about Business Prime here.

Amazon Prime Day Launches

In addition to making Prime Day longer in 2018, Amazon introduced a new initiative called Prime Day Launches, which returned for 2019. These are brand new products and special-editions that are available exclusively to Prime members first. See our full coverage of Prime Day launches.

Prime Day rivals from across the web

As Amazon Prime Day grows, the company's rivals have begun joining in with the fun. The following retailers all had their own sales:

How to get Amazon Prime

As mentioned, the catch to Prime Day is that you need to be an Amazon Prime customer in order to take advantage of the deals.

Remember Amazon also offers a 30-day free trial of Amazon Prime, and even free trial Prime members can get Amazon Prime Day deals. You can sign up to the Amazon Prime free trial here.

You can find out more about Amazon Prime and the huge number of features it offers in our complete guide to Amazon Prime.

Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.

If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.

Amazon Prime Day quick tips

  • Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
  • Consider turning on Amazon's 1-click purchase option.
  • Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
  • Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.