After months of anticipation, Amazon Prime Day 2019 has ended. The event spanned two days for the first time ever, from 15 to 16 July. As one of the biggest shopping events of the year, Prime Day ushered in deals across thousands of products on Amazon. Plus, competing retailers jumped on the bandwagon too and launched their own deals events, some of which are still going strong.
Some of the most popular tech categories on Amazon during Prime Day were video game consoles and headphones, while some of the top selling products were Amazon's own Fire TV Stick 4K with Alexa Voice Remote and the Echo Dot 3. The PlayStation Classic and Oral B electric toothbrushes were also popular purchases.
You can still catch great deals post Prime Day 2019 across various tech, like phones, smart home and Amazon devices, speakers, audio, computing, tablets, electric toothbrushes and more, and we're rounding them all up here.
In this article you will also find advice on how to get the best deals on Amazon and from competing sales from Amazon's biggest rivals. Of course, we have tips on bagging the best deals next Prime Day too if you're keen.
Best Amazon deals right now
During Amazon Prime Day we saw major discounts across Apple Products, smart home, laptops, cameras headphones and speakers, and so much more. Amazon also slashed the cost of an annual Prime membership by £20 until 16 July. It's now back to £79 but you can still get a 30-day free trial.
Amazon also had massive discounts across its own devices in the Echo, Fire and Kindle ranges and more. A few discounts are still available now, like £25 off the Echo Dot 3, £30 off the Echo 2 and £15 off a Fire TV Stick and Echo Dot 3 bundle.
Prime Day 2019 offered Featured Lightning Deals, too – watch out for these next year. These are the types of deals that are extremely cheap but sell out fast. You'll need to act quickly if you want to get your hands on them. See Amazon Prime Day Lightning deals.
1. Amazon Echo Dot (3rd-gen)
Now: £24.99 (£25 off)
2. Amazon Echo (2nd-gen)
Now: £59.99 (£30 off)
3. Amazon Kindle Unlimited 3 Months
Now: £9.99 (£13.98 off)
This Kindle Unlimited promotion must be redeemed before 31 July. After 3 months, the monthly renewal rate returns to £7.99.
4. Microsoft Surface Pro 6 with Signature Type Cover
Now: £890.90 (£138.10 off)
Amazon has nearly £140 off the Surface Pro 6 (8GB RAM, 128GB SSD, Core i5) with Signature Type cover.
5. Asus ZenBook S with 8GB RAM, 256GB Storage
Now: £699.99 (£100 off)
One of the sleekest laptops around has £100 off and comes with a Core i5 processor and Harmon Kardon speakers.
6. Huawei MateBook 13 with 16GB RAM and 512GB SSD Storage
Now: £1,449 (£250.99 off)
Another great laptop from Huawei and you can get £250 off. It's got a 3K screen, Core i7 and Dolby Atmos sound.
7. Apple iPhone XS Max (64GB)
Now: £1,049 (£50 off)
This is a great price on Apple's iPhone XS Max, SIM-free which has carried on from Prime Day 2019. Plus, apply the voucher to get another £10 shaved off.
8. Huawei Watch 2 Classic
Now: £229 (£130 off)
We love the Huawei Watch 2, which is still one of the best smartwatches around. Read our review. It had £169 off for Prime Day, and now has £140 off when you add the £10 voucher, which is still a great discount.
9. Sony WH-1000XM3 Wireless NC Headphones with Alexa
Now: £267 (£63 off)
These Sony smart headphones with Alexa have £63 off right now, which is only £4 more than what you would have paid over Prime Day.
10. Bose QuietComfort 20
Now: £179 (£70.95 off)
Bose make some of the best noise cancelling headphones on the market and these in-ears are great for any situation.
11. Oral-B Genius X
Now: £129.99 (£210 off)
Oral-B's latest app-enabled smart brush is down to less than half its RRP - though it's too soon to say what it's usual price will be
12. Oral-B Genius 9000
Now: £99 (£38.99 off)
Ignore the £300 RRP – this brush is normally £138, making Amazon's current price a bargain at £39 off - read our review
13. Samsung Portable SSD 1TB
Now: £153 (£204)
Save 57% on this Samsung 1TB SSD.
14. Aukey Eclipse Bluetooth Speaker 20W
Now: £38 (£6 off with voucher)
Apple the £6 off voucher to get a discount. It's not a Prime Day deal, so is available to all.
15. GoPro Hero6
Now: £309.99 (£90 off)
Read our review of the GoPro Hero 6 here.
Amazon Prime Day 2019 highlights
Prime Day 2019 allowed Prime members to get 4 months of Amazon Music Unlimited, Amazon's response to Spotify, for 99p. Typically users get a 1-month trial after which the rate goes to £9.99 per month, saving listeners nearly £30. Though this deal is now over, you can still get 90 free days of Amazon Music Unlimited if you buy an Echo smart speaker or Fire tablet.
Even if you don't buy an Echo or Fire device, you can still get a 30-day free trial of Amazon Music Unlimited right now.
e-Book lovers will also be happy to know that new members can still get 3 months of Kindle Unlimited for £9.99, instead of £23.97 (renews at £7.99 afterwards). Unlimited offers access to over a million books and select magazine subscriptions. The offer started 24 June and ends 31 July. Sign up for Kindle Unlimited now.
For Prime Day Amazon also had an offer where new members could sign up for Audible and get a £10 Amazon credit and two free audiobook credits. While that promotion is over, you can still get Audible for free for 30 days.
Also on offer during Prime Day 2019 was Amazon Channels, the add-on service to Prime Video that lets you stream content from other TV networks like Discovery, ITV, Eurosport and more – see our guide to Channels here. From 28 June to 16 July Amazon offered 50% off the first three months on select channels. This promotion is no longer available, but current promotions allow Prime members to rent popular films like Spider-Man: Into the Spider-Verse for £1.99 instead of £4.49. Head over to Prime Video now to get this offer.
When was Amazon Prime Day 2019?
Prime Day began 00:01 BST on Monday 15 July, and finished at 11:59 on Tuesday 16 July, marking the first time the sale has continued for 2 days straight.
In 2018, the event was a day and a half long rather than the usual one day.
What is Amazon Prime Day?
Prime Day 2019 is the fifth annual Prime Day Amazon has hosted. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become a yearly deals event.
2018's Prime Day featured more than one million deals globally, and Amazon delivered 40% more Spotlight deals in the UK than in 2017.
It's available for Prime members only, so you'll need to be signed up to Amazon Prime in order to take advantage of Prime deals. Sign up to Amazon's 30-day free trial to get access to deals next year.
If you're new to Amazon Prime and want to find out more about it, we have an article all about Amazon Prime benefits here. In a nutshell, Amazon Prime is a service that started out as a way to get unlimited next day delivery, but has since evolved to include additional benefits such as access to Amazon's Netflix rival Prime Video.
Amazon Prime Day Launches
In addition to making Prime Day longer in 2018, Amazon introduced a new initiative called Prime Day Launches, which have returned for 2019. These are brand new products and special-editions that are available exclusively to Prime members first. See our full coverage of Prime Day launches.
Prime Day rivals from across the web
As Amazon Prime Day grows, the company's rivals have begun joining in with the fun. If you want to know which retailers are competing this year, see our dedicated article on the Best Summer Sales Outside Prime Day.
The following retailers all had their own sales, some of which are still going on:
- Argos: The Big Sale!
- Carphone Warehouse: Deals Too Good To Miss
- Currys PC World: Black Tag Event with Google
- Debenhams: Flash Sale
- Dell: Black Friday in July
- Ebay: 15 Days of Deals
- Ebuyer: Summer Sale
- Gearbest: GB Prime Day
- HP: Premium Day
- John Lewis: Clearance
- Mobile Phones Direct: Hottest Offers This Summer
- Newegg: Fantastech Sale
- Very: Very Big Deals
- Zavvi: Flash Deals
How to get Amazon Prime
As mentioned, the catch to Prime Day is that you need to be an Amazon Prime customer in order to take advantage of the deals.
You can find out more about Amazon Prime and the huge number of features it offers in our complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Amazon Prime Day tips
- Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
- Consider turning on Amazon's 1-click purchase option.
- Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.