Amazon Prime Day is over for another year. The deals event brought with it thousands of mega discounts across categories including laptops, tablets, phones, TVs, wearables and more. Just because it's over, though, doesn't mean the deals are. We expect many to last until Black Friday, or reappear as we approach the November bargain bonanza.
Deals officially began at midnight on 13 October, and ended at 23:59 on 14 October. In addition to thousands of deals that spanned both days, there were speedy and limited Lightning Deals, particularly the Featured Lightning Deals, which were some of the best bargains.
Amazon said that "throughout Prime Day, members can shop with confidence that they're getting low prices that won't be beaten this year," meaning there was no need to hesitate or wait for Black Friday.
The following content was written and published throughout Prime Day itself, so many of the deals and discounts mentioned will no longer be available. We've left them here to give you an idea of what happened on Prime Day and what you can expect from the event in the future.
Best Amazon Prime Day deals
1. Samsung Galaxy S21: Where to Pre-Order
From: Tech Advisor Reads
Now: Free Galaxy Buds Pro and SmartTag tracker (worth £249)
The latest set of Samsung's top-tier flagships, the Galaxy S21 range, have arrived. Here's where you can pre-order one on contract or SIM-free at the best price.
2. Nintendo Switch Mario Red & Blue Edition + Super Mario 3D World + Bowser's Fury Pack
From: Nintendo Store
Now: £329.99 (£19.98 off)
Nintendo's bundle price on the Mario Red & Blue Edition with Super Mario 3D World and Bowser's Fury Pack works out cheaper than buying each separately. The bundle also includes a steelbook, sticker sheet, and Super Mario Nintendo Switch analogue stick caps.
3. Vodafone 100GB data (SIM-Only)
Was: £20 per month
Now: £13 per month (£84 off with cashback)
This SIM-O deal from Vodafone includes 100GB of data for £13 per month. Just remember to claim the cashback! Not sure how cashback phone and SIM deals work? See our full guide.
4. Smarty 14GB data SIM-Only
Now: £8 per month (price of 10GB)
Bag 14GB of data per month for under £10 from Smarty.
5. Apple 2020 M1 Mac mini (512GB)
From: BT Shop
Now: £833.98 (£65.02 off)
The BT Shop has £65 off the M1 Mac mini with 512GB storage - that's the £899 model.
They also have £38.28 off the entry-level 256GB M1 Mac mini - get that deal from BT here.
6. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 512GB (2020)
Now: £1,349.10 (£149.90 off)
KRCS has the biggest discount on the brand new M1 MacBook Pro.
They also have money off the entry-level M1 MacBook Pro that normally costs £1,299 - you can get it from them for £1,169.10 - £129.90 off here!
7. OnePlus 8 Pro (12GB RAM, 256GB)
Now: £793.99 (£105.01 off)
Our Phone of the Year 2020 - the OnePlus 8 Pro - boasts top-tier specs, including 12GB of RAM, and comes with a nice discount, courtesy of Amazon.
8. Bose QuietComfort 35 II
Now: £195.99 (£104.95 off)
These Bose headphones had an RRP £329.95, though that's come down to £299, this deal from Amazon still saves you £100 on one of the best noise-cancelling headphones on the market. They come complete with Alexa built-in. Read our QuietComfort 35 II review.
9. RecovaPro: New Year Sale
Now: Up to £130 off
Theragun competitor RecovaPro now has £130 off as a part of its New Years Sale.
10. NordVPN 2 Years
Now: £68.53 (£2.86 per month) (£152.27 off)
Browse in complete privacy on your Mac/PC. NordVPN protects your connection with next-generation encryption, automatic detection of malicious sites, a kill-switch, and more. Stay safe online — anywhere, any time. Get 68% off now.
11. Fitbit Sense
Now: £248.99 (£51 off)
Save £51 on the new, top-end Fitbit Sense.
12. O2 100GB (SIM-Only)
Was: £20 per month
Now: £10 per month for six months (with 6 months of Disney+)
This deal from O2's Winter Sale includes 100GB of data for £10 per month for the first six months over the 18-month term. You also get six months of Disney+ for free.
13. Microsoft Surface Book 3 13.5in (i7, 16GB, 256GB)
Now: £1,679 (£320 off)
If you're looking for a high-end model, there are even steeper savings to be had on an i7 Book 3 with 16GB of RAM and a 256GB SSD. Currys is also offering £20 off Microsoft 365 Family with this deal.
14. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
Now: £949.06 (£49.94 off)
KRCS has money off the entry-level M1 MacBook Air. You can buy it from them for £949.06 - which is almost £50 off.
15. Fitbit Charge 4
Now: £99 (£30.99 off)
16. Samsung Galaxy S20 FE (5G) with 10GB data
Now: £47 per month, £100 upfront (includes Galaxy Watch Active)
EE's January sale includes a free Galaxy Watch Active worth £199 with the Samsung Galaxy S20 FE 5G.
17. Samsung Galaxy Tab S7 (128GB, cellular)
Now: £637 (£82 off)
The 4G LTE 11in Tab S7 is still an absolute powerhouse, despite being on the lower rung of Samsung's 2020 Tab S ladder. Best of all, it's available with a decent £82 discount, courtesy of Amazon.
18. MusicMagpie Winter Sale
Now: Up to £100 off iPhone (Refurbished)
musicMagpie's Winter sale has up to £100 off smartphones, including every iPhone 11 model. The offer outdoes its Black Friday sale!
19. Microsoft 365 Family (12 months)
Now: £49.99 (£30 off)
Save £30 on Microsoft 365 for Family, which allows up to 6 different users access for one year.
20. O2 100GB SIM
Was: £20 p/m
Now: £10 p/m for first six months (Free Disney+ or Amazon Prime Video)
O2 kicked off its Winter Sale on Boxing Day. Grab this SIM Only deal with 100GB of data on an 18-month term. The first six months will only cost you £10 per month. Ends 10 February.
Amazon kicked off Prime Day deals ahead of time on 12 October, with big discounts on its own Echo and Kindle devices.
- 62% off Echo Dot (3rd Gen)
- 50% off Echo Show 5
- 50% off Echo Show 8
- 40% off Echo Auto
- 26% off Echo Studio
- 44% off Echo Flex
- 33% off Echo Buds
- 33% off Kindle Paperwhite
- 45% off Kindle Kids Edition
- 40% off new 3-pack eero mesh Wi-Fi
- 29% off Blink Mini security camera
- 30% off Ring Spotlight Cam
- Audible - 3 months free for new customers. Ends 28 October.
- Kindle Unlimited - 3 months free for new customers.
- Amazon First Reads - Prime members can get early access to two new Kindle books for free in October
While all of the Amazon Prime Day deals will be available to see here, we're constantly curating the very best deals from Amazon and beyond in our best deals section.
You might also find the following deals round-ups useful in the run-up to Prime Day and beyond:
- Best tablet deals
- Best smartwatch deals
- Best phone deals
- Best laptop deals
- Best TV deals
- Best PC deals
- Best Nintendo Switch deals
- Best Amazon Echo deals
- Best Xiaomi deals
- Best Fitbit deals
Prime Day rivals from across the web
As Amazon Prime Day grows, the company's competitors have begun joining in with the fun. The following retailers have all launched their own sales to rival Amazon's:
See more detail about each of the Prime Day alternatives in the UK in our Prime Day rivals round-up.
How to get Amazon Prime
As mentioned, the catch to Prime Day is that you need to be an Amazon Prime customer in order to take advantage of the deals.
You can find out more about Amazon Prime and the huge number of features it offers in our complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Amazon Prime Day quick tips
- Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
- Consider turning on Amazon's 1-click purchase option.
- Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.
When is Amazon Prime Day 2020?
Amazon Prime Day usually takes place in July, bringing with it savings across the site for Prime members - especially on Amazon's own devices, like the Fire tablets and Echo smart home kit.
2020 is a little different of course, so Amazon has delayed its blow-out sale until later in the year.
Amazon Prime Day will span two days, starting at 00:01 on Tuesday 13 October, and finishing at 23:59 on Wednesday 14 October 2020, with new deals appearing throughout that time on Amazon's Prime Day page.
This places the event just ahead of Black Friday, the biggest deals event of the year which takes place on the day after Thanksgiving in the US. This year, Black Friday falls on 27 November.
Amazon will also take part in Black Friday alongside thousands of its rivals across the web, and we're predicting that Prime Day will kick off deals and sales across the web that will last until Black Friday and run right into the New Year.
Last year, Prime Day began on Monday 15 July, and finished at 23:59 on Tuesday 16 July, marking the first time the sale continued for two days straight.
Why was Amazon Prime Day delayed?
Amazon's Prime Day historically takes place in July, but 2020 has brought with it some huge challenges, so Amazon decided to push back the deals event in order to keep its staff and customers safe.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” an Amazon spokesperson told The Verge. “Members all around the world will experience Prime Day later this year.”
What is Amazon Prime Day?
Prime Day is a major sale event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th birthday. Prime Day 2020 will be the company's sixth such event.
Some of the most popular tech categories on Amazon during Prime Day 2019 were video game consoles and headphones, while some of the top selling products were Amazon's own Echo Show and Echo Show 5, and the Fire 7 tablet. The PlayStation Classic and Oral B electric toothbrushes were also popular purchases.
If you're new to Amazon Prime and want to find out more about it, we have an article all about Amazon Prime benefits. In a nutshell, Amazon Prime is a service that started out as a way to get unlimited next day delivery, but has since evolved to include additional benefits such as access to Amazon's Netflix rival service, Prime Video.