The Black Friday sales season is coming! These deals are the best available right now, but the coming weeks may bring even better value across a wider range of products.
Amazon Prime Day is over for another year. The deals event brought with it thousands of mega discounts across categories including laptops, tablets, phones, TVs, wearables and more. Just because it's over, though, doesn't mean the deals are. We expect many to last until Black Friday, or reappear as we approach the November bargain bonanza.
Deals officially began at midnight on 13 October, and ended at 23:59 on 14 October. In addition to thousands of deals that spanned both days, there were speedy and limited Lightning Deals, particularly the Featured Lightning Deals, which were some of the best bargains.
Amazon said that "throughout Prime Day, members can shop with confidence that they're getting low prices that won't be beaten this year," meaning there was no need to hesitate or wait for Black Friday.
The following content was written and published throughout Prime Day itself, so many of the deals and discounts mentioned will no longer be available. We've left them here to give you an idea of what happened on Prime Day and what you can expect from the event in the future.
Best Amazon Prime Day deals
1. Where to Pre-Order: iPhone 12
From: Tech Advisor
Now: From £699
If you're looking to get your hands on the iPhone 12 at launch in the UK, you've come to the right place.
2. Where to Pre-Order: OnePlus 8T
From: Tech Advisor
Now: From £549
The OnePlus 8T is now available to pre-order from OnePlus and select retailers. We're tracking the best offers on contract and SIM-free right here.
3. Xiaomi Mi 10 (8GB RAM, 128GB)
Now: £669 (£100 off)
Xiaomi's 2020 flagship is already up for grabs with a huge discount on Amazon, making it one of the great smartphone bargains of the moment.
4. OnePlus 8 Pro
Now: Up to £150 off (for Prime members)
You can save up to £150 on the OnePlus 8 Pro and even the 7T as part of Prime Day 2020. Hurry though, because yesterday's OnePlus 8 deal with £226 off has already sold out. See all OnePlus Prime Day deals on Amazon or see why these offers are so impressive.
5. Microsoft Surface Pro 7 (Core i5, 8GB RAM, 128GB storage)
Now: £659.99 (£239 off for Prime members)
With nearly £240 off this Core i5 model with 8GB RAM and a 128GB SSD this is the absolute lowest price we've seen on the Surface Pro 7 – but the deal ends tomorrow, with Prime Day. Read our Surface Pro 7 review.
6. Huawei MateBook D 15
Now: £549.99 (£150 off of Prime members)
This is frankly a silly price for a laptop with an AMD Ryzen 7 processor, let alone the fact it has a large 512GB SSD, fingerprint scanner and plenty of ports. There's also the the MateBook D 14, if you want a full-size screen and top-end processor. which also has £100 right now for Prime Day, dropping the price to a ridiculous £449.99. See our full coverage of these deals or check out all Matebook range Prime Day deals on Amazon.
7. Samsung Galaxy Tab S7 & S7+ range
Now: £849 (£150 off for Prime members)
Samsung's latest and greatest Galaxy Tab S7+ 5G tablet has £150 off for Amazon Prime Day, and you're unlikely to find a cheaper deal elsewhere. There's also £120 off the model with Wi-Fi only, while the Tab S7 with 4G LTE has £100 off. Head to Amazon to shop all Samsung tablet discounts on Prime Day – which includes discounts on the Tab S6 range as well.
8. Oral-B Genius 8000 CrossAction Electric Toothbrush
Now: £69.99 (£70 off for Prime members)
The Oral-B Genius 8000 sells for £140-£180 on other sites, so this is an excellent discount on Amazon Prime Day. We gave the brush 4.5 stars out of 5 in our review. Shop the full Oral-B sale on Amazon right now.
9. Amazon Echo Dot (3rd-gen)
Now: £29.99 (£20 off)
Make your home smart with Amazon's smallest smart speaker, now at an even smaller price. Keep in mind there is a new, 4th Gen Echo Dot launching on 22 October.
10. Nintendo Switch + Animal Crossing
From: Currys PC World
Now: £299 (£19.99 off)
There are cheaper ways to get your hands on the Switch, but this is a great deal if you want Animal Crossing, the hit Switch title of 2020. Use code GAMINGFREEDEL at checkout for free next day delivery, too.
Amazon kicked off Prime Day deals ahead of time on 12 October, with big discounts on its own Echo and Kindle devices.
- 62% off Echo Dot (3rd Gen)
- 50% off Echo Show 5
- 50% off Echo Show 8
- 40% off Echo Auto
- 26% off Echo Studio
- 44% off Echo Flex
- 33% off Echo Buds
- 33% off Kindle Paperwhite
- 45% off Kindle Kids Edition
- 40% off new 3-pack eero mesh Wi-Fi
- 29% off Blink Mini security camera
- 30% off Ring Spotlight Cam
- Audible - 3 months free for new customers. Ends 28 October.
- Kindle Unlimited - 3 months free for new customers.
- Amazon First Reads - Prime members can get early access to two new Kindle books for free in October
While all of the Amazon Prime Day deals will be available to see here, we're constantly curating the very best deals from Amazon and beyond in our best deals section.
You might also find the following deals round-ups useful in the run-up to Prime Day and beyond:
- Best tablet deals
- Best smartwatch deals
- Best phone deals
- Best laptop deals
- Best TV deals
- Best PC deals
- Best Nintendo Switch deals
- Best Amazon Echo deals
- Best Xiaomi deals
- Best Fitbit deals
Prime Day rivals from across the web
As Amazon Prime Day grows, the company's competitors have begun joining in with the fun. The following retailers have all launched their own sales to rival Amazon's:
See more detail about each of the Prime Day alternatives in the UK in our Prime Day rivals round-up.
How to get Amazon Prime
As mentioned, the catch to Prime Day is that you need to be an Amazon Prime customer in order to take advantage of the deals.
You can find out more about Amazon Prime and the huge number of features it offers in our complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Amazon Prime Day quick tips
- Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
- Consider turning on Amazon's 1-click purchase option.
- Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.
When is Amazon Prime Day 2020?
Amazon Prime Day usually takes place in July, bringing with it savings across the site for Prime members - especially on Amazon's own devices, like the Fire tablets and Echo smart home kit.
2020 is a little different of course, so Amazon has delayed its blow-out sale until later in the year.
Amazon Prime Day will span two days, starting at 00:01 on Tuesday 13 October, and finishing at 23:59 on Wednesday 14 October 2020, with new deals appearing throughout that time on Amazon's Prime Day page.
This places the event just ahead of Black Friday, the biggest deals event of the year which takes place on the day after Thanksgiving in the US. This year, Black Friday falls on 27 November.
Amazon will also take part in Black Friday alongside thousands of its rivals across the web, and we're predicting that Prime Day will kick off deals and sales across the web that will last until Black Friday and run right into the New Year.
Last year, Prime Day began on Monday 15 July, and finished at 23:59 on Tuesday 16 July, marking the first time the sale continued for two days straight.
Why was Amazon Prime Day delayed?
Amazon's Prime Day historically takes place in July, but 2020 has brought with it some huge challenges, so Amazon decided to push back the deals event in order to keep its staff and customers safe.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” an Amazon spokesperson told The Verge. “Members all around the world will experience Prime Day later this year.”
What is Amazon Prime Day?
Prime Day is a major sale event hosted by Amazon that offers exclusive discounts to its Prime members. Amazon launched its first Prime Day in the summer of 2015, to celebrate its 20th birthday. Prime Day 2020 will be the company's sixth such event.
Some of the most popular tech categories on Amazon during Prime Day 2019 were video game consoles and headphones, while some of the top selling products were Amazon's own Echo Show and Echo Show 5, and the Fire 7 tablet. The PlayStation Classic and Oral B electric toothbrushes were also popular purchases.
If you're new to Amazon Prime and want to find out more about it, we have an article all about Amazon Prime benefits. In a nutshell, Amazon Prime is a service that started out as a way to get unlimited next day delivery, but has since evolved to include additional benefits such as access to Amazon's Netflix rival service, Prime Video.