Amazon Prime Day 2018 will be the fourth of its kind. While Amazon hasn't officially confirmed it yet, we're expecting the next Amazon Prime Day to happen in July. Here, we share everything we know so far, and offer advice about how to make the most of the rapidly growing deals event.
When is Amazon Prime Day?
Amazon Prime Day 2017 was on 11 July, and the years before it were within a day or two of that, so it's safe to assume that the Amazon Prime Day 2018 date will be somewhere around then.
Amazon seems to prefer a Tuesday or Wednesday, so we'd guess 10 or 11 July 2018 is a reasonably safe bet.
We'll update this article as soon as we hear more from Amazon and the rumour mill, but in the meantime we round up all of the best deals you can get on Amazon right now in our best Amazon deals article.
What is Amazon Prime Day?
Prime Day 2018 will be the fourth annual Prime Day Amazon has hosted. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become a yearly deals event.
Amazon Prime Day 2018 is expected to be bigger and better than ever, with deals as huge and as plentiful as they are on Black Friday and Cyber Monday. They're only for Amazon Prime customers, though, so you'll need to sign up to Amazon Prime or its 30-day free trial nearer the time to take advantage of the offers.
As Amazon Prime Day grows, the company's rivals have been joining in with the fun. Last year, many launched sales events that coincided with Amazon's, as outlined below. Expect to see similar this year from each of these Amazon competitors.
- Argos: The Big Sale!
- Carphone Warehouse: 3 Day Deals
- Currys/PC World: Save up to 50% Sale
- Debenhams: Flash Sale
- GAME: Flaming'o Hot Deals
- Ebuyer: Summer Sale
- IWOOT: Multi-Buy Madness
- John Lewis: Clearance
- Microsoft: Summer Sale
- Mobile Phones Direct: Scorching Summer Deals
- Very: Home & Electrical Sale
- Zavvi: Mega Monday
How to get Amazon Prime
As mentioned, the catch to Prime Day is that you'll need to be an Amazon Prime customer in order to take advantage of the deals.
You can find out more about Amazon Prime and the huge number of features it offers for that £79 per year fee in our complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Amazon Prime Day tips
- In the days leading up to Amazon Prime Day and during Amazon Prime Day itself, you'll be able to join us right here for a curated list of the very best deals. Amazon will cut the prices on thousands of products so let us do the hard work for you to help you make the most out of it.
- Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
- Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.
- Choose No-Rush delivery to earn rewards.
Best Amazon Prime Day deals of last year
To give you a better idea of what to expect, we've kept a list of some of the standout deals from last year below. Amazon says that 2017's Prime Day broke all of its previous records, helping the company sell more products in a single day than ever before.
There were also plenty of super speedy Lightning deals available, and we expect to see the same again this year. They're available for an hour or two before selling out, so you'll have to be quick!
But even the Daily Deals can sell out, so you'll need to get a move on if you want to make sure you get the best deals. A brilliant Surface Pro 4 deal sold out around lunch time, for example, and a PS4 deal just hours later.
Remember that all of the deals mentioned below will now be over, as this article was written on Prime Day 2017 itself. However, you can find all of the best deals available right now in our Best Tech Deals 2018.
The Echo was one of the most exciting gadgets in years, and was discounted on Amazon Prime Day by 47%.
When Amazon first launched the £49 Fire Tablet in 2015, it instantly became the benchmark for cheap tablets. Almost two years later, the brilliant tablet was still just £49.99, and for Prime Day Amazon slashed the price to an incredible £29.99.
This was one of the best Xbox One S deals we'd seen to date. Customers got the Xbox One S (500GB) itself, as well as Forza Horizon 3, Minecraft, Chatpad & Headset and a second controller, all for an incredible £179.99
Huawei's second generation smartwatch has a double-chrome design for a premium, sporty look. But it's the hardware that really sets it apart from rivals: it boasts 4G connectivity, GPS, Wi-Fi and Bluetooth, allowing for use without a connected smartphone. The array of built-in sensors in the Watch 2 provides in-depth fitness tracking, too.
The Fitbit Charge 2 will appeal to the casual get-fit user and the more serious fitness freaks, although runners might prefer a tracker with a built-in GPS. Users will love the large display and interchangeable wristband, and there are plenty of great fitness features available to use.
PlayStation Plus not only offers access to PS4's online multiplayer capabilities, but it also means you'll get monthly games at no extra cost and exclusive discounts.
This durable, waterproof and shockproof wireless speaker was a steal at £71, which is more than half price. It offers up to 15 hours of battery life, and sounds great thanks to its 360 degree design.
The Fire TV Stick is a media streamer that lets you watch Amazon Prime Video, Netflix, YouTube and UK catch-up TV. You can install more apps and games on it to get more content, too. It plugs into your TV directly via the HDMI port, and this model has Amazon Alexa built in.
9. De'Longhi Nespresso EN550 Lattissima Touch Automatic Coffee Machine | Was £279.99, Now £125.99 | 55% off
This gorgeous coffee machine was more than half price as part of Amazon Prime Day. Available in three colours, it can make the perfect latte or cappuccino with just the touch of a button.
Amazon offered 50% off these in-ear headphones from Bose, designed for long wear with StayHear ultra tips for comfortable but secure listening. There's an on-cable microphone, too.