The Black Friday sales season is coming! These deals are the best available right now, but the coming weeks may bring even better value across a wider range of products.

Deals on Roku media streamers make them one of the most attractive Prime Day bargains you'll find today. Discounts of up to 42% reduce the entry price to just £17.99 - a tiny fee in exchange for access to more than 150,000 movies and TV shows available on-demand.

The dinky Roku Express has 40% off its usual £29.99 retail price, making it the cheapest media streamer on the block this Prime Day at £17.99. Meanwhile, Roku Premiere has 30% off at £27.99, and the mighty Roku Streaming Stick+ has 42% off at £34.99. All deals end at 23:59 on Wednesday 14 October.

These are incredible prices for Roku - or any media streamers, for that matter.

Why we love Roku

Roku media streamers sit in the same camp as the Amazon Fire TV Stick, Google Chromecast and Apple TV. In essence they plug into a TV via its HDMI port, then offer up an intuitive user interface that simplifies streaming content from almost any on-demand or subscription TV, movie or music service. BBC News, ITV Hub, YouTube, Now TV, Disney+, Apple TV+, Netflix, Amazon Prime, Deezer, Spotify... Roku has it all.

Most useful for televisions without smart functionality, buying a Roku is going to be a lot cheaper than upgrading your TV. But even smart TVs can benefit from Roku, with its vast support for streaming channels and service-wide search function that makes unearthing must-see content a breeze.

You can control Roku using the bundled remote control, the free mobile app, or using your voice. By the end of this year it will be the only streaming platform to support Google Assistant, Alexa and Siri.

Which Roku should you buy?

Amazon Prime Day deals are available on Roku Express, Premiere and Streaming Stick+. We've reviewed all three, and you can find links to that content below:

If you don't have a TV that supports 4K HDR, buy the Roku Express. This streamer is differentiated from its siblings with full-HD (1080p) resolution at 60fps and an infra-red remote controller.

Step up to Roku Premiere if you want to benefit from 4K HDR streaming and a Bluetooth remote.

The Roku Streaming Stick+ is the top model in the line-up, with improved hardware providing the smoothest wireless and streaming experience. The supplied remote is also capable of controlling your TV, and the dongle design potentially easier to tuck out of sight, but otherwise Streaming Stick+ features match that of Premiere.

Does Amazon have the best deal on Roku?

Prime Day might be an Amazon thing, but other retailers are jumping on the bandwagon and there are plenty of alternative tech deals to be had. Below we have embedded price-comparison widgets for Roku Express, Premiere and Streaming Stick+ to ensure the price you pay is the best price available.

Do note that Amazon's Prime Day discounts are available only to Amazon Prime members, and if you have not already subscribed there is a 30-day free trial: sign up to Prime here.

Our price-comparison widgets update daily, but Prime discounts are visible only when you log into Amazon.co.uk.

Best deals on Roku Express

Roku Express

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best deals on Roku Premiere

Roku Premiere

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Best deals on Roku Streaming Stick+

Roku Streaming Stick+

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

For advice on your other buying options, see our Best Media Streamers round-up.

Also see: Xiaomi Prime Day discounts drop 5G entry price to just £229