The Black Friday sales season is coming! These deals are the best available right now, but the coming weeks may bring even better value across a wider range of products.

It’s deals season! In the chart below, we’ve collected the best deals we could find available right now but bear in mind that coming soon is Prime Day, Amazon's big sale. It runs from 13-14 October and you’ll find plenty of electric toothbrushes available at discount prices.

To find out more about Prime Day, check out our guide, which includes early deals. And here's all you need to know about the Amazon Prime service. Following Prime Day, at the end of November, is Black Friday. You can read up about it in our comprehensive guide.

To see all of the best deals available in all categories, check out our big deals round-up.

But if you’re looking for a bargain electric toothbrush discounted even further, we have a couple of exclusive deals this month. We’ve tested out two Fairywill sonic toothbrushes and have to say that, for their price point, they’re excellent value.

The Fairywill E11 Value Pack usually costs £21.99 from Amazon, but if you add the discount code GIAZDXI8 at the checkout, it’s yours for £15.36. That’s 30% off.

The E11 Value Pack contains a sonic brush that has 40,000 vibrations per minute. It has three cleaning modes (clean, soft and massage) and a two-minute brushing timer with 30-second interval pausing.

In the box, you’ll get the handle, eight toothbrush heads and a USB charging lead. It charges in two hours and the manufacturer claims that the charge will last for a month. All we can say is that we didn’t run down the charge in our testing period.

The Fairywill 507 is usually £19.99 on Amazon but you can get it for £13.99 if you apply the discount code 8ZRXQNIA at the checkout.

The 507 has five brushing modes (white, clean, sensitive, polish, massage) and the same charging specifications as the E11 above. In the box, you’ll get the handle, USB charging lead, two toothbrush heads and an interdental cleaner.

Check out the full list of deals below and if you’d like to see which electric toothbrushes we rate the most highly, check out our round-up of the best electric toothbrushes we’ve tested.

In all of the following deals, we've used the amount that the brush usually sells for as the original price, rather than comparing the discount to the RRP. So, the savings you see here are real.

If you want more information on brushes and features before you buy, check out our buying guide below the deals round-up.

Best electric toothbrush offers right now

1. Colgate E1


Was: £89

Now: £49.99  (£39 off)

This is a huge discount on a brush we think would be ideal for a child. It's light and easy to handle and the app comes with games designed to teach brushing skills and keep kids motivated to clean their teeth well. 

2. Philips Sonicare ProtectiveClean 4300 Twin Pack


Was: £140

Now: £94.90  (£45 off)

Even better value than buying a single brush, the twin pack is a solid saving.

3. Fairywill E11 Value Pack


Was: £21.99

Now: £15.39 (with code)  (£6.60 off)

We tested this sonic brush and can say it's a genuine bargain - even at full price. In the box, you get the handle, 8 toothbrush heads and a USB charging lead. The brush has 3 brushing modes and a two-minute timer. Use the discount code GIAZDXI8 at the checkout to get the deal price.

4. Oral-B Genius 9000

From: Amazon

Was: £150

Now: £99.99  (£50 off)

Get a third off the usual price of a really effective electric toothbrush. Read our review.

5. Philips Sonicare ProtectiveClean 4300

From: Amazon

Was: £139.99

Now: £51.99  (£18 off)

Although the RRP is much higher, this mid-range Philips brush usually costs around £70, so you're saving a very respectable £18 if you buy now.

6. Oral-B Pro 650

From: BuysBest

Was: £30

Now: £20.19  (£10 off)

At 30% off, this is a good discount on a great value brush.

7. Fairywill 507


Was: £19.99

Now: £13.99 (with code)  (£6 off)

This is a reliable brush at a great price point. It's even better with the discount. Add the discount code GIAZDXI8 at the checkout to get the deal price. The Fairywill 507 comes with two brush heads, an interdental cleaner and a USB charging cord. It charges in two hours and has five brushing modes: white, clean sensitive, polish and massage.

Electric toothbrush discounts: What to look for

Here's our guide to buying an electric toothbrush.

Types of electric toothbrush

There are two main types of electric toothbrush. First, there are mechanical brushes, which you might also see described as rotating, oscillating, pulsing, or a variation on the above. These tend to be less expensive and work by rotating (or oscillating, or pulsing) the bristles on the brush head to remove plaque and clean teeth.

Brushes that only rotate tend to be the least effective, so look out for ones that pulse or use counter-oscillation (moving some bristles one way, and some the other) for a better clean.

The second broad type of brushes are sonic. These vibrate rather than rotate, the idea being that they hit certain frequencies that break down plaque and help to drive toothpaste between your teeth. Philips Sonicare brushes are the best-known examples.

Finally, there are a few more recent brushes in a third category, but they're much less common: ionic. We've reviewed the Sanyei Ion-Sei, which claims to use a UV LED that generates ions to stop bacteria from growing in your mouth. Clinical studies have shown good results but it's still early days for the technology.

Smart toothbrushes

More and more toothbrushes are now boasting smart features like Bluetooth and app support, with a few even claiming to be 'AI toothbrushes'. Take all of this with a pinch of salt - but still, the companion apps for brushes can be a great way to improve your brushing technique or monitor your child's.

Different brushes handle it in different ways, but the core functionality of most apps is to monitor where in your mouth you're brushing the most (and the least) and give you tips on how to give yourself a more thorough clean. The Oral-B Genius 9000 does this in a slightly awkward way by using your phone's camera to monitor your brushing, but newer brushes like the Oral-B Genius X use inbuilt sensors to detect the brush's position in your mouth.

Most, like the new Colgate E1, also include games which make them ideal for kids. These might encourage kids to move the brush to a new spot in their mouth to collect virtual coins or something similar, teaching them good brushing technique in an entertaining way. As you'd expect, there'll also be all sorts of stats tracked so you can monitor your progress and how often you brush.

Other features

Even if an app doesn't appeal, there are a few other key features you might want to look for in a brush. One is a pressure sensor: this means that the brush will alert you (either with a light or a change in vibrations) when you're pressing down too hard with the brush, potentially damaging your teeth and gums.

The next concern is a brushing timer. Your brush will alert you every 30 seconds to move onto the next section of your mouth, making sure that you're brushing for long enough (two minutes is the total recommended amount of time) and not missing spots. Most people favour certain areas of the mouth, while neglecting others and a timer can help you break this habit.

Finally, look for brushes with multiple speeds or modes - especially if you have sensitive teeth - as these will allow you to adjust the power to suit your preferences. It's especially useful if you'll be sharing the brush with other family members (though please remember that everyone needs their own brush heads!).

Battery life

The battery might not be an obvious concern when it comes to a toothbrush, but if you don't have a handy charging socket in your bathroom, it could make a massive difference in terms of day-to-day convenience. A long enough battery life will also save you from having to bring a charger with you on holiday.

Top brushes should last for a couple of weeks of twice-daily use, and we wouldn't recommend buying anything that won't run for at least a week. Even better, some modern brushes will charge by USB, which at least gives you more options for topping them up while travelling, and might compensate for a shorter battery life.

Replacement brush heads

There are two considerations with brush heads. First, what choice of brush heads will you get? With a big brand like Philips or Oral-B, odds are you'll be able to choose brush heads designed specifically for whitening, gum care or sensitive teeth. With a smaller brand, you're likely to be more limited.

Price is also a key factor. While the brush itself may be expensive, the bigger cost could end up being replacement brush heads. Again, big brands have the edge here: thanks to bulk manufacturing, they can sell brush heads for less, and you can usually find third-party duplicates at even better prices. Smaller brands like Sanyei just can't compete here. 

So before you snap up a cheap brush, make sure you won't pay for it later when it comes to buying new brush heads.

Where to find smart toothbrush savings

As with most things, Amazon is one of the best places to look for toothbrush deals first, especially if you look in the Deals of the Day. These discounts are offered for a limited time (often for a few hours only), or until stocks run out. They're also known as Lightning Deals.

We'd recommend signing up to Amazon's 30 day free trial of Prime, which will not only get you access to Lightning Deals 30 minutes earlier than non-Prime members, but will also get you free next-day delivery. Plus, you'll get access to Prime Video, which you can access through your smart TV, and other benefits during your trial, too.

If you're in the UK, other great places to look include Argos, Currys, Boots, Superdrug, and Very. It's always worth keeping John Lewis in mind too - the company's price match policies mean you can often get the same value deal as that from another retailer, with better customer service and warranties.

When is Black Friday 2020 - should you wait for a better deal?

Black Friday will take place on Friday 27 November, immediately followed by Cyber Monday on 30 November. Traditionally the biggest sales event of the year, it may yet throw up some even greater tech deals - but with so much uncertainty around finance and retail, and no guarantees regarding what discounts we will see, we advise you not to wait: if you see a deal you like, on a product you need, and you can afford the outlay, buy it today.