It's the brand that was loved first by engineers – and then by everyone else. When it enters a market, Dyson sets aside conventional thinking to reinvent and rebuild its product. Its hairdryers don't really look like hairdryers. Its Lightcycles don't look much like traditional lamps. Its fans don't look like, well, anything identifiable.
And if its vacuum cleaners do look like other vacuum cleaners, that's because its technology has become the industry standard. The first Dyson vacuum cleaner came out 26 years ago, in 1993. It brought new thinking to a somewhat tired market, with the invention of a bagless cleaner that didn't suffer loss of suction.
In the quarter of a century since, it's arguable that some rival vacuum cleaners have surpassed them but one thing is certain, whatever the field: Dyson's products are always high quality.
We'll be updating throughout the year with all the best Dyson tech deals available, so check back again.
Best Dyson deals right now
Best Dyson discounts: What to look for
Dyson products come with an eye-popping price tag. As reviewers, this is the point at which we have to draw a distinction between want and need. There are very few instances where we'll recommend the Dyson because we think you'll really need it. But do we think you'll want it? That's another matter.
Its products are not often discounted, so if there's something on your wish list and there's a decent price reduction, it's a good idea to snap it up while you can. We'd suggest checking back often.
But for those of you who want to upgrade to a Dyson appliance in every room, these are the key products available.
We can't say that Dyson cordless vacuum cleaners are still in a class of their own, as they once were, but we can say they're still among the very best. The V11 is the company's latest cordless vacuum, so if you can find a deal on that, get it while you can – we gave it a rave review.
However, you can still pick up the older V10, V8 and V7 models – and even a refurbished V6 – which are still high-quality, and are more likely to be seriously reduced in the sales. You'll get a slightly shorter battery life, a bit less power and a smaller dust bin, but their performance is still very strong, and would definitely be enough to keep a flat or a smaller home clean.
The key way in which they've been surpassed by rival handheld and cordless cleaners is in their weight. Dyson no longer makes the lightest vacuum cleaners on the market. In fact, the V11 is a bit heavier than the last two generations, as its bin capacity and power have improved.
You should also bear in mind that while Dyson cordless cleaners have HEPA grade filters, the fact that they are bagless means that a certain amount of the rubbish you just vacuumed up is going to make its way back into your home when you empty the dust bin. If you have a dust allergy, a bagged vacuum cleaner may still be the best option for you.
There are different versions of each generation of vacuum cleaner and Dyson has been criticised for not making it entirely clear what the difference is between the Absolute, the Animal and the Motorhead. It all comes down to the attachments and cleaning heads that come with each model. The Absolute tends to come with most accessories, the Motorhead the fewest.
In 2018, James Dyson announced that the company would no longer be making corded vacuum cleaners as he believed that cordless technology had advanced far enough to make corded cleaners obsolete.
For most people, in most situations, we'd tend to agree. But there's a still a place for a high-quality corded vac and if that's what you're after, there are deals to be had. The Dyson ball range are excellent appliances, and you can now get one starting at £199.99. It's still not the cheapest on the market but it will be a reliable product for years to come.
Finally, Dyson has one robot vacuum, the 360 Eye. It's several years old now but the company has not yet produced a successor, so its price remains high.
Fans, heaters and air purifiers
To reduce the number of heating and cooling appliances you need (if not their cost) and get rid of your ugly old space heater, then look out for Dyson's Hot + Cool range – as the name suggests, these act as both heaters and fans, making them useful year-round.
Then there's the Pure Cool range. These are both fans and air purifiers, ideal if you're worried about air quality in your home. There is a Pure Hot + Cool if you want the works, but this is actually an older model and will lack some of the refinements added in the current Pure Cool range. All of these are smart appliances and will connect to the Dyson app though.
Finally, Dyson also makes a humidifier. This is usually less appealing in the UK, where damp tends to be a bigger issue than dryness, and unfortunately that niche means it's unlikely to see any serious savings here.
Dyson took its airflow knowledge and moved into haircare technology, beginning with the Supersonic hair dryer, which promises to dry your hair without the high heat that can damage it. In spite of the fact it's a few years old now, its price is holding steady at £299.99. The most we've seen it discounted is by about £40.
This was followed up with the Airwrap styler, which harnesses the Coanda effect to curl hair. (The Coanda effect is when air or liquid flows against a surface, clinging to it – it's what causes your coffee, annoyingly, to run down the outside of your mug instead of pouring when you're trying to tip a bit out.) It comes with a range of attachments, including a dryer, and retails for £399.99.
For some more reasonably priced options, have a look at our list of top-rated hair stylers.
Dyson also has three lighting options, all of which promise to protect your eyes and deliver the correct lighting for the task at hand. They're engineered by Jake Dyson, James' son. The first is the CSYS task light, which has glare protection and low optical flicker, to help you focus on the job in hand.
The next product is the Lightcycle, a desk lamp that adjusts its brightness and bulb colour to match the patterns of local daylight. It's controlled via an app and if you enter your age in the app, it will also tailor its light to the requirements of your eyes (older eyes need more light). Thanks to its heat pipe technology, Dyson promises that the Lightcycle LEDs should continue to function, without discolouring, for 60 years.
The Lightcycle comes in both a desk light and floorstanding model.
The newly launched Lightcycle Morph not only matches the Lightcycle in terms of function but also has the added features of transforming between four types of lighting: indirect, task, feature or ambient light.
Where to find Dyson offers
First up, the obvious place to check is Dyson's online shop. The company rarely discounts except to price match other retailers, but it is a good place to start to give you a sense of RRP, if nothing else.
Next, visit other online retailers as they will often slash prices on older models that Dyson itself no longer stocks.
Amazon is one of the best places to look first, and your first port of call should be the Deals of the Day. These discounts are offered for a limited time (often for a few hours only), or until stocks run out – they're also known as Lightning Deals.
We'd recommend signing up to Amazon's 30 day free trial of Prime, which will not only get you access to Lightning deals 30 minutes earlier than non-Prime members, but will also get you free next-day delivery. Plus, you'll get access to Prime Video, which you can access through your smart TV, and other benefits during your trial, too.
If you're in the UK, other great places to look include Argos, Currys, AO, and Very. It's always worth keeping John Lewis in mind too – the company's price match policies mean it often equals the best deals from other retailers, while including better customer service and warranty policies.
Best Dyson deals
1. Dyson CSYS Task Light
From: Think Furniture
Now: £359.10 (£40.90 off)
A rare deal on a Dyson task light.
2. Dyson Hot + Cool Fan Heater
Now: £328.99 (£71 off)
A great price on a fantastic item.
3. Dyson AM06 Desk Fan
Now: £249 (£100 off)
Get a cool £100 off the RRP on this Dyson bladeless desk fan.
4. Dyson Cyclone V10
From: Currys PC World
Now: £349.99 (£50 off)
A solid deal on a solid cleaner.
5. Dyson Big Ball Multifloor Cylinder
From: John Lewis
Now: £199.99 (£50 off)
If you're looking for a high-quality corded cleaner, this is 20% off.
6. Dyson V6 Animal Cordless Vacuum (Refurbished)
From: Dyson eBay Store
Now: £129 (£30 off)
The V6 is an older model, and it's refurbished, but at £129 you won't find any cheaper Dyson cordless vacuum this year