Described by Samsung as a "truly feminine handset", the Samsung UltraS S7350 mobile phone we tested was, predictably, pink (it does come in other colours).

Looking remarkably similar to the Samsung UltraTouch minus the touchscreen, the Samsung UltraS S7350 is a capable phone with some decent features, but it doesn't offer anything new or particularly exciting, and its "feminine" features are little more than a marketing gimmick.

The Samsung UltraS S7350 is actually a well-crafted handset. The phone features a stylish brushed steel finish on the front, and curved metallic-style plastic casing on the rear. A chequered silver pattern surrounding the camera lens is a nice touch, as is the smooth, spring-operated slider.

The Samsung UltraS S7350's five-way navigational pad is large and comfortable, as is its keypad. Unfortunately, the keys are too flat and require a firm press, so typing messages feels spongy. The first row of keys is too close to the bottom of the slider when opened, so your thumbs will often wind up bashing against the edge of the casing.

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The Samsung UltraS S7350's display is bright and clear, but it's a shame the company didn't opt for an AMOLED screen, as seen on the UltraTouch. AMOLED displays use less power but offer increased brightness and better clarity. The Ultra S's display is sharp and viewing angles are quite good, but the screen can be hard to see in direct sunlight.

According to Samsung, the UltraS S7350 is "a girl's intuitive best friend", so it comes preloaded with features like Mirror Mode, SOS message, Etiquette Pause and Fake Call. Mirror Mode uses the front-mounted VGA camera to provide a "mirror", but the quality of the camera lens isn't good enough to see even minor skin blemishes, for example.

Fake Call is a rather amusing function that helps you get out of awkward situations by simulating a phone call and playing back a pre-recorded voice message when answered, while Etiquette Pause is a useful tool that silences incoming calls simply by putting the phone face down on a table. The SOS message feature allows users to send an immediate personalised text to a preset phone number with one button press. These three features are useful for both sexes, however.

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