Samsung phones

Samsung and Apple are two of the biggest names in tech and while they are bitter rivals, their approach to product launches couldn't be much more different.

While Apple has a select few devices to choose from – moving to two iPhone models was a big deal – we can barely keep up with the amount of devices that Samsung pumps out. One can argue that Apple doesn't offer enough choice but at least what the Cupertino firm offers is clear and concise. In this blog, I'm focussing on why I think Samsung should calm down with its product launches.

Samsung's flagship smartphone line is easy to understand, we're up to the Galaxy S5 and the next model will presumable be the Galaxy S6. The Galaxy Note series is a similar story with the Note 4 expected to launch in September at IFA. However, outside of these two families, things get confusing to say the least.

The Korean firm seems to follow it's now familiar design language – plastic removable rear covers, a physical home button and two sensitive ones either side – it then fires this out in every different size, shape and spec possible in the hope that consumers will want at least one of the devices.

Here are just a few Samsung Galaxy devices of recent times not including S or Note – Ace, Core, Fame, Star, Young, Beam, W, F, Y, K Zoom, Grand, Mega, Win, Trend, Fresh and I could go on. A lot of these now have multiple new models – we're up the Galaxy Ace 4, for example. What do half of those names mean anyway? Does the Fame make you famous, is the Young supposed to make you younger?

That's far too many smartphones for even a journalist covering the topic to keep up with so I feel for consumers trying to wade through the excessive amount of devices trying to find which the right one is. Navigate to 'smartphone' on Samsung's UK website and you get 219 results, 48 of which are Android smartphones (only one is a Windows Phone powered handset).

On the tablet side of things, it used to be easy to follow with the Galaxy Tab, then Galaxy Tab 2 and so on. Now we have the Galaxy Tab Pro and Galaxy Note Pro devices and most recently Samsung finally gave its slate line-up the 'S' brand which we've seen on flagship smartphone range. That's good and we like the new tablets but it's once again hard to know where and how they all fit in.

Perhaps the Apple approach is a bad fit for Samsung but if we're struggling to keep up with the firm's smartphones and tablets (let alone other products), we can't imagine how hard consumers are finding it. Let's get less cheesy and more concise, Samsung – for your own good, ours and your customers.

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