Posted by Chris Martin 01 December 2014
Google needs to do launches Apple-style: Where are you Nexus 6?
I'm not an iPhone user but Google really needs to learn how to do product launches from Apple.
The recent and ongoing launch of the Nexus 9, Nexus 9 and Android 5.0 Lollipop has shown that Google really needs to rethink the way it brings new products to the market. It's been a complete shambles really and not the way things should be for one of the biggest names in tech. See also: Nexus 5 vs Nexus 6 comparison: why Google's latest smartphone isn't necessarily a natural upgrade.
Google's Nexus 9 tablet, made by HTC, has launched fairly smoothly and Android Lollipop is now rolling out to existing devices – albeit Nexus first as usual while others will have to wait until next year.
While the rollout of Android is understandably more drawn out than iOS (Apple only has a few iPhones to think about), Google hasn't exactly done a great job with the Nexus 6. For starters, it was announced with a simple blog post along with the other new hardware and software rather than a proper event.
It's the one of phone we've all been waiting for a year for and we still don’t really know when anyone is going to get their hands on it. This is despite Google announcing it would go on pre-order and sale in November in the UK.
Retailers generally gave a release date of 1 December and we could accept that since it's only one day outside of the November window. However, it is now that day and yet still the Nexus 6 is nowhere to be seen. Retailers, including Carphone Warehouse, have pushed back expected dates and all seems to be extremely limited in stock.
Furthermore, the Google's own Play store either says 'coming soon' or 'We are out of inventory. Please check back soon.' It's never stated a specific UK release date – Play store or otherwise. With the high price of the Nexus 6, Google needs to keep consumers in the loop if it wants to make any money.
There may be a legitimate reason to the delays and stock shortages – perhaps it's related to the sale of Motorola to Lenovo (the firm has made the Nexus 6 for Google) - but Google has kept completely quiet about the whole thing to both the public and press so not even we can inform you what's happening.
It's no way to go about selling a flagship smartphone so Google should take a leaf from Apple's book which does experience high levels of demand on stock but at least you know when the iPhone will go on sale.