Posted by Ashleigh Allsopp 16 April 2015
WWDC detective: Investigating the WWDC 2015 logo & rumours
Apple has announced that WWDC 2015 will be kicking off on 8 June and that it'll bring the developer community together to learn about the future of iOS and OS X. But aside from that, everything will be kept a big secret until the opening keynote in typical Apple fashion.
However, there are many hints and clues that provide plenty of food for thought ahead of WWDC 2015, as there is with every Apple event and product launch, and I can't resist investigating them.
As soon as Apple announces any event, the first thing I tend to do is whip out my magnifying glass and analyse the logo, invite or illustration that comes with the announcement.
You might also like: A history of Apple's WWDC events
Apple's WWDC 2015 illustration is an intriguing one. It uses the same set of rainbow colours as those the company has used in its WWDC illustrations for the past three years, so they don't come as much of a surprise, but it's the shapes and that tagline that really caught my eye.
First take a look at the darkest shape in the middle of the logo. It's a rounded square that is identical to the shape of the Apple TV. Then there are the circles surrounding it, linking the Apple TV to icons that we think could represent various connected HomeKit compatible devices. Since the launch of HomeKit at WWDC last year, rumours have suggested that the Apple TV will be the central hub that links all HomeKit-based devices together, so the new WWDC 2015 logo seems to represent exactly that. Even the tagline of "The epicentre of change," fits perfectly with the Apple TV hub idea.
I've always been a sucker for decoding Apple invitations, but I'm aware that many others think it's silly. It's a fact that Apple often includes hints and clues in its logos, and some are more obvious than others, but Apple fans (including me) do tend to read into Apple's logos a bit too much sometimes.
But it turns out that I'm not the only one who's spotted the Apple TV in the middle, and begun to question what it might mean. Macworld UK editor Karen Haslam agrees, and even Apple blogger John Gruber wrote on his website: "I usually don't play the 'let's read into the design of the Apple event announcement' game, but damned if the centre of this doesn't look like an Apple TV."
I'm keeping my fingers crossed that we're right about the Apple TV. It's been far too long since the last update, which was a minor one in early 2013, and since then the competition from the likes of Amazon, Google and more has raced well ahead of Apple's offering.
The Apple TV isn't the only thing we're expecting from WWDC 2015, of course. We're also likely to be treated to our first glimpse of iOS 9 and OS X 10.11, which will probably be released in beta form for developers the very same day.
I'm not expecting to be as wowed by iOS 9 or OS X 10.11 as I was with iOS 8 and OS X 10.10 Yosemite. iOS 8 introduced loads of new features that I had been wishing for for years, building on the design that I had grown to love in iOS 7. Much of that design style found its way onto my Mac in Yosemite, too, and my eyes have been happier ever since.
This year, rumours say we'll be getting mostly stability improvements, speed increases and bug fixes with iOS 9, which are all brilliant but aren't exactly glamorous. I'm sure there'll be at least one stand-out new feature but there's no word on what that might be yet. I'm hoping for split screen multitasking on the iPad more than anything else (are you listening Apple?), but I'm sure there'll be something even more exciting than that.
As for OS X 10.11, there are rumours about Siri on for the Mac, an improved App Store and the introduction of a Control Centre equivalent.
And of course you can expect lots of Apple Watch app news during WWDC 2015. It'll be the first event since the Apple Watch made it out into the wild, so I expect developers will be keen to get their apps on the smartwatch if they haven't done so already.
WWDC is one of my favourite Apple events because it affects almost everyone that owns an Apple device due to its software-based nature, so I can't wait to see what Apple's been working on in June.