Amazon has announced its new Kindle Fire HD Android tablet will hit the UK market. (See also: Kindle Fire HD vs Kindle Fire HD 8.9 review.)

The time has finally come for UK customers to get their hands on Amazon's Kindle Fire tablet in the form of a new HD version. In an attempt to outdo Google's Nexus 7, the tablet starts at £159 for 16GB and £199 for 32GB – double the storage capacities. See also: As it happened: Amazon Kindle Fire event

Amazon Kindle Fire HD

Jeff Bezos, CEO of Amazon said: “Not only does Kindle Fire HD feature the most advanced hardware, it’s also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability, and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best 7” tablet available anywhere, at any price.”

Like the Nexus 7 and original Kindle Fire, the HD model has a 7in (1280 x 800) and it has a 1.2GHz dual-core processor. Amazon also claims the Wi-Fi is 40 percent faster than Apple's latest iPad.

Other features include an HD front facing camera, 11 hours of battery life and HDMI out. Amazon also hopes to attract users with perks such as one month subscriptions to Amazon Prime and LoveFilm on top of cloud storage.

The online retailer has also brought the original Kindle Fire to the UK, a year after its release. This is an upgraded version, though, with a faster processor, twice the memory (RAM) and a longer battery life. For those that can't stretch to the Kindle Fire HD, Amazon is only asking a mere £129 for the Kindle Fire.

Both the upgraded Kindle Fire and Kindle Fire HD are available to pre-order from Amazon and will start shipping on 25 October.