Microsoft has begun offering a free tool that lets photo fans add geographic details to their snaps. Microsoft Pro Photo Tools is a geocaching program that can be downloaded for free from www.microsoft.com/prophoto.
Microsoft Pro Photo Tools is designed to ”simplify the process of geotagging and organising digital photos by location, even without a GPS device,” said Josh Weisberg, director of the Rich Media Group at Microsoft .
“We’ll continue to look for ways to simplify features like geotagging that help keep photographers organised”, said Weisberg.
Explaining how the Pro Photo Tools app works, Microsoft said photographers can gather location information from a variety of sources and apply it to the metadata in their images, drag and drop images on a map, determine location names based on GPS coordinates, and assign GPS data to images that are missing it.
Ron Glaz, analyst at IDC, said. “Until now geotagging has been hard to do, requiring special expertise and tools. The time has come for an application that even the weekend photographer can use. Microsoft’s initiative of leading the way and making geotagging accessible to pros and enthusiasts alike is a step in the right direction.”