Just £100 buys you a 7Mp digital camera these days – and not one by a never-heard-of-‘em brand, either. Ricoh is replacing its existing RR730 camera with the 7.1Mp RR750.

Ricoh claims users this level of megapixels results in photos with sufficient detail to pass muster when printed out at A4 size. The company has paid particular attention to results from shots taken in low lighting condition by boosting the ISO sensitivity up to 400 – lack of light being a common reason for snaps to turn out poorly with details indistinct.

It has to be said, however, that many other digital cameras easily surpass this. For example, Kodak’s EsayShare V803 – at £130 inc VAT the least-expensive model in PC Advisor’s Digital cameras chart [insert review link please] – boasts an ISO range of 80 to 1600 as well as an 8Mp CCD.

The Caplio RR740 has a 12x digital zoom (a 3x optical zoom that combines with its 4x digital zoom) and is able to take close-up macro shots, focusing from as little as 6cm from the subject.

Shots can be composed on the Caplio RR750’s 2.5in TFT preview screen which has an improved resolution over its Caplio RR730 predecessor of 153,600 pixels.

The Ricoh Caplio RR750 runs off a pair of AA batteries so you don’t need to hunt down a power outlet in order to recharge it. Alternatively, users can insert rechargeable lithium-ion AA batteries. The digital camera body weighs 128g and is able to capture video at 30fps (frames per second) as well as digital still images.

Photos and video can be saved to the Ricoh Caplio RR750's 32MB internal memory as well as removable Secure Digital memory cards.

Aimed at the budget-conscious photographer, Ricoh is positioning the Caplio RR750 as its entrylevel model and includes a variety of scene modes such as sports and night scene that can be invoked with a twist of the dial on the camera’s top.

The Ricoh Caplio RR750 goes onsale in the UK from the end of July.

Ricoh camera

Ricoh 7Mp camera