The 7Mp camera, which is also available in black, silver and red, has a 3x optical zoom, a 4.5x digital zoom, and a 2.5in LCD screen, all housed within vibrant pink casing.
The 25mm thick camera has a panorama mode that allows users to merge three photos to create one wide panoramic shot. It can also detect individual faces and optimise detail around the. What's more in common with the latest models from Casio, Sony, Canon and Samsung, the GE E1235 recognises when the subject blinks and take can also wait until everyone in shot is smiling. Should someone blink, a warning light shows, encouraging the photographer to take another shot.
The camera, which was launched in the UK earlier this year in a more sober silver version, has 14 scene mode presets. In camera red eye removal, a rechargeable lithium-ion battery and image stabilisation technology, which compensates for camera shake to ensure images are not blurred.
Priced at £49.99, the pink A735 digital compact camera is available now from Play.com.