“The death of the high street” has become an all too common phrase in the past year in the UK. It’s no secret that the High Street as we know it is changing, yet that doesn’t mean the end to small business trading. In July 2013, UK online sales averaged £586.6m a week and with 8 million Brits running online businesses from their homes we’re seeing how SMBs are adapting to the changing shopping climate and utilising it for their own good.
All small businesses, whether product or service based, can benefit from an eCommerce website. Selling online is no longer cumbersome, thanks to do-it-yourself web publishing platforms such as Wix.com, where anyone can create a transactional website without knowing how to code or having any design skills, all for a minimal cost.
Follow these steps and learn how to create an online for your company that will also stand out from the online crowd:
Step 1: Create your website
Get started by choosing from Wix’s hundreds of designer-made templates. Customise the design and content, organise your pages, and add elements. See our step-by-step guide on how to create a free website with Wix. Or simply browse through the website templates in the ‘Templates’ page, choose one that fits the bill, click ‘Edit’ and begin creating your business’ website.
2: Select your preferred shopping cart
Currently, there are three ways to add a shopping cart to your website. You can add a Wix Store by going to ‘Add’ > ‘Online Store’. In ‘Manage Store’ you’re free to add customised product descriptions and images, set the currency and payment method, add coupons and much more. Another alternative is to add a third-party shopping cart app to your website such as Shopify and Ecwid. Browse the ‘App Market’, select your cart of choice and ‘Add to site’ to see how each of the apps can seamlessly be integrated into your website.
Step 3: Have clear wording on your buttons
Make it easy for buyers to find what they’re looking for with clear call-to-actions. Subtle language changes can make a huge difference. For example, an “Add to Cart” or “Buy Now” button is stronger than the more generic “Checkout” button. Go to ‘Add’ > ‘Buttons & Menus’ > select a button > then ‘Settings’ to customise it to the look and feel of your website. It’s that easy to start driving more traffic to your desired webpages!
4: Be social & get promoted
Shoppers love advice by previous buyers so make it easy for them to recommend your site and your products. Include social sharing buttons to your site, either through the social bar found in the ‘Add’ tab of the Wix Editor, or visit the ‘App Market’ to easily drag and drop social apps into your website at no extra cost. Additionally, consider adding Facebook, Twitter, Pinterest, email, Google+ and Fancy sharing buttons on each product page. In the Wix Store this can be found in ‘Product Gallery’ > ‘Style Product Page’. Now enthusiastic shoppers can easily share and promote your products with their friends and family.
5: Keep Users Informed
There’s no hiding away from the little extras in selling your product online so be clear from the start so that there’s no confusion later on. Encourage buyers to complete the sale by showing any shipping and tax costs as early as possible (if users have to sign up first to find out the postage costs they're more likely to abanodn their shopping cart).
If you’re using the Wix Store, go to ‘Manage Store’ and then visit the Shipping and Tax tabs to add this information to your shopping cart. You can also add shipping costs based on different weight and price ranges to make them even more customisable to your product.
6: Stand out & be remembered
Being memorable is key to running a successful online shop. If you’re selling a product then high-quality, strong product images are a must. Consider adding multiple images of the products from different angles, videos of your product and well written descriptions on each item.
If you’re selling a service, such as life coaching, then the other pages in your website must be well thought out: an ‘About Me’ page is essential for a personal story; a testimonial page for third party support for the coach; and videos to help validate the experience and expertise of the individual, both of which can easily be added through apps in the ‘App Market’ side tab.