you would have SPOW! (Society for the Protection Of Wasps)down on you in a flash, and believe me, they have a sting in their tail.
Your idea has been pinched already, in any case. In remote Chinese villages they use captive grasshoppers to lure hornets. While the unsuspecting hornet is happily munching on hoppy the villagers tie a feather to it by a silken thread. Its free meal over, the hornet flies back to the nest, accompanied by villagers who follow the fluttering feather. The nest is then smoked out, and the villagers feast on the fat, tasty hornet grubs - yum, yum.
It's only a matter of time before a Chinese entrepreneur starts selling feathers with ads on them.