Actually, it makes some sense to me. People feel happier when the weather is good,and they can get out of the house. Add in some other positive things - like Wimbledon, for instance - and I can see how a general feeling of well-being can be created.
This sort of tosh is what makes people cynical about proper science.
The key line is, of course;
'He came up with the formula after carrying out research for ice cream makers Wall's.'
This is a PR stunt and has absolutely nothing to do with science.
And it matters. There are people who still refuse to get their children vaccinated and still think homeopathy is a good way to 'treat' cancer and a lot of that is because they say scientists don't know what they are talking about.
Arnall's own website makes no claim that he is Dr Arnall and the list of qualifications he gives don't include any that would carry that title.
For people who care about science there is nothing to smile about when this sort of total hairless mole droppings gets published.
I never thought someone would say this, but welcome back - your postings have been missed by some!!!
I would welcome your input in Flak999's posts on Syria, etc.
As to happy days, although I was pleased for the Queen and the Gold cup win, I was uncomfortable about Ascot - the ridiculous top hats and general air of people with no proper jobs and too much money. I must be getting to be even more of a Victor Meldrew than before.
I notice the opening paragraph in the linked article "After a bitterly cold spring and months of economic gloom it appears that Britons are finally feeling some summer optimism".
Perhaps the scientist or scientist's who indicated that, might think so, at no doubt great financial public expense to come up with that. But in my neck of the woods, its still gloom and doom with overcast skies and rain showers. And television and other media reports don't seem to help much!.
And as for the big sway to Wimbledon, then I suppose it all depends if you like tennis, Bollinger, strawberries and cream?.
Went to Argos the other week and purchased a couple of hammocks for a leisurely sleep in the garden. So far its been a few attempts of assembly, then back to the box and storage, possibly final use and assembly for later on or next year?.