As the Chinese use to say (might still), if it flies, swims or walks and it isn't man-made, then eat it.
I have eaten many different things in my life and worldly travels, some caught and captured, others bred for the purpose, and Llidls new snack will not make much difference. Local venison anyone, plenty around our way?.
I cant see what the fuss is, If reindeer meat became popular surely this would be a good thing.
Lets put it this way, We eat cow, pig and lamb with no problems. Also it would mean more reindeer on this planet due to demand.
I think the problem is people anthropomorphize reindeer by calling them Rudolph ect, so get upset when people mention eating them.
But for me its no different than eating cow or sheep.
I guess some people see the cute face and feel disgusted at eating them.
Lets put it this way if you want to take an animal off the endangered species list then there's no better way than to have it as a food source. I cant see cows going extinct in the next 100 years. My only concern is the treatment of the animals before there slaughtered and transported.