Am in France regularly and [as well as Campanile chain]I normally reckon that hotels from the Accor chain (click here) are a good bet for this sort of thing.
IMHO, within Accor, the Ibis brand is the best value which normally combines functional (but comfortable rooms) with decent small restaurants. The Novotel and Mercure brands are normally a bit more upmarket and will thus be a bit more expensive. The Etap and Formula 1 places are slightly more down-market from Ibis and can be a bit cheaper. However, they can be slightly more variable and can be difficult to get into cos they fill up quickly.
There are now many different budget chains competing and buying each other out (e.g. Balladins, Lune et Etoile. Motel 1, Fasthotel etc) and, as The Hick implied, quality can be variable. However, the upside is that you'll never be stuck for somewhere to stay - generally they'll be clustered around the Centre Commercials and/or near the motorway exits. Even if they don't have a restaurant, there'll be a pizza joint, Buffalo Grill or similar nearby. Strongly suggest booking ahead in peak season and weekends cause they can get busy.
I use the F1 hotel chain no frills but stop sleep and go. I find driving lond distances in France at night easier. I do Zürich to Calias quite regular over the last 10 years and have tried other options but this one suits me best.
I'm more of an Ibis hotel fan myself, although I've stayed in a good number of Campaniles (and Climat's as were) and find them fine for a budget hotel. The downside is that they tend to be closer to town centers than the Campaniles, which tend to be on industrial estates - that's not as bad as it sounds!
It's a pity you want to stay on the motorways. If you can, stay in Reims for a night. It's one of my favourite French citys.