Hi everyone, yesterday (Sunday) i was in a WHSmiths, i was looking for this months edition of PCA, & i couldnt find it anywhere.?? i serched all down the humongous amount of magazines they have, i saw many other pc mag's but PCA is top of the league so i dont bother with any other, in the end i had given up & decided to join a friend who i was with, he was looking for a snowboarding magazine & he went throu a few then i was totaly amazed that whsmith's had in fact shoved them right behind a FHM section.? in a way that you wouldnt see them
what happens to magazines that are not bought & why do whsmith's place such a good mag in a silly place where no one who would be looking for it counld find it.?
this also may affect PCA's sales although i doubt it would be huge but every mag sold is revenue!
i was totaly amazed that whsmith's had in fact shoved them right behind a FHM section:
WH Smiths use a "Planogram" for layout of magazines, this is a very strict layout guide based on demographics (lots of people buy train magazines in that store, then "Trainspotters Monthly" gets a good spot), and promotions (new magazines get priority, along with magazines that have had design changes or rebranding).
It's unlikely that a snowboarding magazine would be placed behind FHM, it's more likely that it had been read by someone then put back in the wrong place...
Possibly the magazines that are returned by the newsagent, end up with our or your local reseller of out of date magazines. £1.00 each instead of the usual £3.99 plus, and that includes American imports.
Due to the way some of these magazines are published, I usually pick up magazines with the actual month date on them, or in a case on Friday, I picked up an outdated May copy of one particular magazine. Shows you how far some magazines are printed well in front of actual time.
One thing that I have noticed, is the outdated copies of PCA have the Dvd's removed, when other magazines might not ;o)