Managing ed has said it already. I know that it can be a little irritating to see some of the ads at times, but look at it this way - if you were an advertiser you would want your products or services to be as prominently displayed as possible, and technology provides the tools for that to be done on the internet relatively easily.
Advertisers come here because they know we have a big audience, and they know that our site users are likely to be interested in technology - we're a natural choice.
Advertising on the site is a fact of life, and as Managing ed says - if everyone used ad blockers we simply wouldn't be here at all. When people say that they understand we need ad revenue, and in the next breath they say that they use ad blockers I wonder if they realise how important the revenue is.
We hope you'll consider that your use of the site is worth the price. End of lecture.
I have no problem with ads provided they don't impact negatively on the functionality of a site, which - for me - is precisely what has happened since the Cisco ticker and ads in the sidebars appeared.
I don't use Ad Blocker or anything similar, but I think I've been using websites like this one for so long now, the adverts don't really register in my consciousness. There's no way I'd ever voluntarily click on any of them.