Paul may well have mentioned this forum in the recording but- the Beeb and its ethics and editors can be pretty ruthless. Have you not seen a CEO of a company in a live interview on a topic of a general business nature try to get his firms name in? He is pretty quickly moved on.
You have to be careful with plugs, even on commercial TV, ITV were fined this month for letting Cilla Black plug her new web site several times too often during a "This Morning" interview with Fern & Phil
The BBC has always been hypocritical about advertising.
The long running BBC1 Holiday programme regularly use to feature the latest holiday bargains from travel companies, the Food and Drink show highlighted which wines to buy and even Come Dancing was sponsored at one time.
Match of the Day also places great emphasis both verbally and visually on the Barclays Premiership and E-On FA Cup sponsorship packages.