Most industries have nights of hugely overblown mutual backslapping. I've been to many of them, and they're much the same as the Oscars, except the world isn't watching, and the participants aren't all famous. Apart from that, you get the same sickly acceptance speeches - the only difference being that the winner might thank "all the boys and girls in the product development team, without them we couldn't have done it" instead of his mum and dad.
There was a time, long ago, when this forum came within a hairs breadth of winning an industry award. I was abroad on the night, so I wasn't there, which was just as well, as we were beaten to it.