eBay is a market place, AFAIK all items are sold by individual sellers and shops.
If you think about it, if you went down to your local market and bought something from one of the stalls then later someone asked you where you got it, you would prob say 'from the market' as opposed to the name of the individual stall holder.
"I am suggesting this is a poorly written misleading review"
It's not a review, it's a news item.
We were contacted by the Ebay Press team. I'm not arguing with your literal interpretation of the wording, but anyone who knows Ebay knows that it has sellers like Amazon has sellers. I don't think we're misleading anyone. If you feel mislead, however, I apologise.