I've never liked him just because he is a dirty, (Seen him picking his nose and eating it once) scruffy looking individual. But I suppose if we were to judge everybody by those rules we would be in a poor state.
I particularly like the TV bookies advert where a subdued Big Mac gets 'outstaged' by a little obnoxious, grey-haired madman ranting on about the sponsors' great betting offers. He [McCririck] might be considered a pest by some ... but I liked his irreverant antics [on C4 Racing], which have now been 'nannified' by the twee commentaries of Clare Balding [in particular], as witnessed by myself [on TV] over the last 3 days at Cheltenham.
Quickbeam has it right. Channel4 took on the rights to all racing meaning people who were used to the BBC coverage had to be considered.
Sports rights are not just about the money. If Channel4 got substantial bad publicity for its coverage that would impact on the racing authorities who might not consider them at renewal time. McCririck became a joke when he did BB.
And I agree with Bingalau. Seeing McCririck always made me feel scratchy.