I think the American system of radio and TV advertising has now definitely gained a firm foothold here. Previously, adverts appeared at a decent period through a programme but know they cut in sometimes right in the middle of a dialogue sentence or action scene.
There used to be a regulation whereby adverts were allowed to appear for seven minutes in any one hour of screening. Now they interrupt for longer than this and are really spoiling things for the viewers.
I feel it is high time for some action from the regulator if they find their rules are being abused. There's definitely something wrong here in my opinion. TC.