It occurred to me the other day that every TV advert where the word pentium is mentioned has to have an annoying little jingle. Now I was wondering, do Intel pay for this or is it somehow written in some corporate law that anyone advertising an Intel processor has to have that little tune included? I wonder how much extra it costs advertisers for those extra 3 seconds of jingle?
If I were a PC supplier I'd be sorely tempted to stick to AMD just so I didn't have to spend the extra advertisement money for those extra annoying seconds! Though maybe that's why I'm not a PC supplier... mmm...
Wouldn't describe jingles as unique but agree that they are extremely irritating, especially on the radio - although very effective. It's amazing how hearing a jingle or piece of music can immediately make you think of a product. One example - the 'Old Spice' music! Dumbs down things a bit too :(
by 'unique' is the fact that the Intel jingle must be played whenever the name is used in a TV ad - regardless of the company which is running the ad. This is pretty unusual - in fact I can't think of another example.
Jingles are commonplace of course, but not in this context. You don't have too many companies who advertise their own product and have to play another company's jingle.
Also is it just me or is the jingle played louder than the rest of the ad?
I've noticed that more and more i have to turn the volume down for adverts and back up again for the programs but when making a cuppa even with the sound down i can always hear that "ding ding ding-ding" a bit louder..
I meant unique in its literal sense - i.e. I don't know of any other company that insists on their jingle being played when another company advertises with their product.
Yes it is annoying and pointless, and I can't believe companies are that happy about having to play it, since it must cost them more.
PaulB - there's been a fair bit of stuff through the advertising watchdog about advert volumes, and that corps are guilty of notching up the perceived sound (rather than the actual number of dB) of adverts. click here (it's an antipodean link, but makes the point)