How to tell a great story in less than 60 seconds

  Dragon_Heart 03:00 10 Jun 2013
Locked

Anyone seen the latest Cesar dog food ad ? http://uk.cesar.com/

  Dragon_Heart 03:04 10 Jun 2013

or the new Robinsons ad 'Thanks Dad'

http://www.youtube.com/watch?v=RyeDBZaxFa8

  Quickbeam 08:12 10 Jun 2013

Insomnia?

  Forum Editor 08:34 10 Jun 2013

Some TV ads are minor masterpieces. This one cleverly exploits the 'show them how much you care' tag-line that Caesar uses in its advertising. Nothing like a tug at the heartstrings to get the product off the supermarket shelves.

  morddwyd 08:36 10 Jun 2013

Boy meets girl.

Family opposition.

Boy loses girl.

Romeo and Juliet.

  Nontek 09:05 10 Jun 2013

I think the best Ad recently seen on TV is the Army recruiting one showing the life of a pair of Army Boots! Very well thought out.

  Nontek 09:10 10 Jun 2013
  Quickbeam 09:26 10 Jun 2013

This is one of the early story ads that I can remember. But which was the first one?

  Brumas 09:27 10 Jun 2013

Well, not a great story, a poem actually, but succinct and to the point.

Little pig

busy street

motor car

potted meat.

  spuds 10:03 10 Jun 2013

Some of the adverts are very well put together, but other are really dire. In the new Cesar advert it perhaps relates to how lonely people might get, with just an animal for friendship?.

Now with the Sheba advert, who wants to see a cat like celebrity prancing around with a seductive feline pose?.

And please don't mention dental toothpaste or other 'medical' product adverts, and the very knowledgeable person giving obvious professional and scientific advice!.

  Quickbeam 10:10 10 Jun 2013

They're propaganda ads, not story ads.

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