Pardon me but isn't being pregnant a condition not an illness and is done by choice, bad planning or bad education! Why when people with life threatening cancers are being denied life saving drugs are women to be given this grant! How many young women/girls will use that money for other means other than the unborn child! Call me cynical but I bet there will be many thousands who will spend that money on drugs and alcohol (yes I know alcohol is a drug) and think nothing of the unborn child! Those that do think of the unborn child usually eat healthily anyway. Whoever dreampt this one up needs their head testing!
The powers in being have already admitted that the fruit and veg grant will take a lot of persuasion or enforcing. Then there's all the extra staff to implement the scheme (think reduced unemployment figures).
Perhaps McDonalds vouchers may have been a wiser decision, at least the government may have been able to purchased these on a discount basis, so making the tax payers money go that little further ;o)