I have a subscription and got my September issue on Saturday. Could be the free offer is an incentive to get you to sign up for a subscription, which is still a good deal. It is cheaper than buying in the shop (when you remember to) and it arrives well ahead of the time it arrives in the shop anyway.
Well worth it. Shop price for the DVD issue is £59.88 for 12 and subscription price is £39.99, a saving of £19.89 plus, it comes through your letterbox.
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