Lunchtime BBC news that the Dixons name will disappear from the high street, absorbed into Curry's. They are to go for top honcho on the Internet.
"Drop into Dixons" used to be their advertising catch phrase. 40+ years ago on a visit to London I bought a Philips cassette recorder which wouldn't record. After protracted correspondence, delays and non repairs, I eventually paid full price for a new one which appeared to have had a previous owner! I vowed there and then never to "Drop in to Dixons" again.
Right or wrong, Dixons have been perhaps the most successful (and aggressive) electronic shop sales outfit, and for a very long time. They must have improved their once non-existant customer relations. Consumer protection has so improved over the years
Well, Dixons (as a one-off shop at that time) upset me. I was a professional photographer at that time and I used to buy all my stuff from a local shop. Dixons bought the shop and promptly closed it down. I have never, ever bought, or been into anything connected with Dixons since.
You are right about Dixons being basically a camera shop then, pushing cheaper look-alikes (Chinon and Prinz)? Nothing wrong with most of the items sold, but absolute stonewalling and no refunds if there was trouble.
It won't matter what the shop is called they'll still be the same. I do shop in them occasionally - last time I bought a camera and it went faulty after a month. I had to fight with the manager for a replacement. The replacement is still working as good as ever a year and a half later.