The Munich car company has been accused of infringing Google's regulations regarding the use of keywords. It added pages that only the bots could see, containing keywords that were specifically intended to place the site near the top of a greater range of searches. Site visitors would simply be riderected to the home page. The offending pages have apparently been removed in response to the ban. The situation regarding resubmission is currently uncertain.
I was simply making the point that this is not going to cause a ripple on the surface of the BMW corporate pond. The keywords were put there by a web-designer, and I doubt that anyone near the top of BMW even knew about it. In the overall scheme of things it's insignificant as far as BMW is concerned.
If I offended you in some way I apologise profusely.
That's okay, FE. But you comment did seem a bit too sarcastic.
I don't see it as a big deal either - and certainly not from BMW's point of view. There's no such thing as bad publicity, or so they say.
I just thought it was an interesting and amusing illustration of the tricks that sometimes get used and how Google has reacted to this one in particular.
Over-reacted, in my view. Google's action is, as you say, hardly going to make any difference to BMW, apart from limiting German-speakers from finding the right URL through Google if they need to search for it. Frankly, if I was German, I'd just have a stab in the dark with "bmw.de" int the address bar.