They seem to think that everything has to stop for whatever is the sporting event of the day and sod everyone else. We are not ALL sports fans.
Its about time they dedicated one of their alternative channels -BBC3 or BBC4 as a sports channel and left the flagship channels alone. After all the majority of dedicated sports fans now have cable or satellite and soon everyone will have Freeview.
Thank goodness for Cable and Freeview, at least I will have an alternative.