What other current catchphrase wind you up. Much of the verbiage uttered by public service people to camera seems to be contrived have you noticed. The current one that sets my teeth [those that are left] on edge is
uttered in conversations to reporters and interviewers.
as far as I'm concerned is the increasingly widespread habit of relating a story by using the phrase 'he goes' or 'she goes' or 'I go'.
"I went to the shop to complain and saw the manager, he goes "what can I do for you? I go "Listen mate, you sold me a duff hard drive", so he goes "Not my problem, contact the makers", so I go "No mate, FE on PCAdvisor told me you have to sort it out" and he goes "well you can tell him to stick..." Just then a woman chirps up, and she goes "He's right, Kev, we do have to sort it out" so I go "Thanks luv" so he goes "Oh all right, here's a new one".