and these men obviously think that sacrificing six months pay and bonuses is worth it for the publicity it brings, and the goodwill it might generate as they eliminate 3000 jobs.
The fact is, both of them will still get over a quarter of a million dollars for the year, so they'll be able to afford to eat.
Would BA executives make the same gesture? Nobody can possibly know the answer to that. You might as well ask if Cathay Pacific directors would do it, or those who run Quantas. If the situation arises we'll see.
The american airline business needs to lose around 20% to 25% of its seat capacity, and it needs to do it rapidly. Aviation fuel costs have risen by 75% in a year, and that's a massive problem for any airline. There will be hundreds of passenger jets sitting idle in the near future, and some of them will probably never fly again - it's not a good time to be thinking of buying shares in an airline.