Well as nobody is answering my own question I thought I'd take a moment to answer yours.
Most likely thing is exactly what it implies, that you have third party software installed to manage wireless connections.
Yeah looking at this link:
Step one says 'follow steps of the Netgear Smart Wizard,' which implies this software would have installed with your wireless dongles drivers and has taken over wireless control from Windows.
You want to locate this software (likely in your system tray or on the start menu) and open it. Either manage your wireless connections from here, or alternatively (and this would be my choice) tell the software to allow Windows to manage wireless connections instead.
Doing the latter will likely enabled the Wireless Zero Configuration automatically. However, you can very this by doing the following:
1.) Click the start button
2.) Click on 'run' in the start menu
3.) In the box which appears, type 'services.msc' and hit enter.
4.) In the services window, scroll to the bottom and locate 'Wireless Zero Configuration.'
5.) The status of this service should read 'started.'
6.) If the status field is empty, right click on 'Wireless Zero Configuration' and select 'start' from the menu, which will start the service. This will likely not work if you have not disabled the Netgear softwares control over your wireless, though.