They have been some years designing Windows 7 without income from it. With the downturn likely to last for several years, they also face a long period with yet more expense producing the next major upgrade.
They are unlikely to receive enough income to last through the lean years unless they can tempt enough users to buy Windows 7 when it comes out, at the moment, towards the end of the year or the beginning of next year.
They need a quick fix!
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