I guess I should also clarify about the 720/1080 issue. I was told that every time a TV has to up/down convert a signal, it loses picture quality so it's best to get a converter with the same resolution capability. There is a HUGE cost different between the 720p converters vs the 1080p capable ones. I also heard there is little noticeable difference when actually watching a 720 or 1080 picture on a 37" or smaller TV, so a converter capable of 720p is supposed to suffice (and is much cheaper). Again - true or false?