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From the 'About Us' section
'Smarte is a leading provider of specialized Sales and Marketing Effectiveness Solutions that combines in-depth Sales and Marketing domain expertise with proprietary, state-of-the-art analytical models & best-practice processes enabled by world-class data management technology. Our "Marketing Data Management" solutions provide prospect intelligence, market intelligence, competitive intelligence and industry know-how, and further help generate highly qualified sales opportunities an attractive ROI to streamline Sales and Marketing operations.'
I suppose it must mean something.