I noticed that Branson's letter in the various newspapers at the weekend had a little dig at Sky's technology suggesting that it wasn't capable of taking their latest offering even if Sky wanted to take it.
I agree with laurie53 - sky are too big and arrogant. I, for one, can do without their services. Personally I am quite content with Freeview, that is when I can drag myself away from the computer 8-)) Dare I say that it is, after all, only television ! We don't have to pay them very large fees - it's entirely a personal decision to buy or not to buy (perchance to regret)- sorry, couldn't resist that! Like anything that is overpriced you just decide to not buy - the seller is then left with a product on which he has spent considerable amounts of money - what choice has he but to sell at a loss - or to find a market elsewhere.
Wandering off the point slightly you can see Sky doing exactly the same as Microsoft - isn't the cost of Vista set far too high, arrogantly thinking that 'they' will pay anything we ask - their dependence on new technology blinding them as to the price they are paying - or am I getting too cynical in my old age?