Hi joey bloggs. Unfortunately that's how things are with flat panel screens. Some manufacturers guarantee no dead pixels, but they are in the minority. The reason is that to get zero dead pixels reduces the yield in manufacturing the panels, and so puts up the price. If the dead pixel is in the panel centre you may have a valid complaint, but if it's near the edge it probably comes under the same category as a slight defocussing at the edge of a crt display.