The Beta version will be free. And it's still not cheap enough to encourage me to try it. When it comes to pc security, a satisfactory standard can be achieved at no cost. Avast + PrevX + MS Antispyware + Zone Alarm = Clean PC = No Cost. Each to their own, of course, but nevertheless it beggars belief that someone (on the assumption that it's an informed choice) would pay for products such as Norton and McAfee.