Can you post your specs? May give some clues.
Have you installed the latest version of Direct X?
Updated your graphics drivers?
Can you access the setup menu separately from launching the game?
If so then set the resolution to the minimum, disable as many features as possible, lower detail etc. Also set the audio to the most basic setting.
Then try booting the game again. If it works it then it's trial and error to find which setting(s) may be causing problems.