As always I am impressed both with the speed and the quality of the advice and help given.
I have various options available so will read the posts and decide which route to take.
As regards going to a service engineer [which I think would be a last resort after trying the other self help options] I would be concerned that they may not take action as I do not use Epson ink cartridges.
EFC1878, "I would be concerned that they may not take action as I do not use Epson ink"
It doesn't matter. My friend took his Epson 895 to Jarrold's and they reset it for him. He uses compatible ink, same as most of us do. In fact Jarrolds actually sell compatible ink cartridges for most printers. The link from postie24 is good. I have 2 Epson R220 printers, both are using a Continuous Ink System and have been modified to allow the waste ink to go into external containers.
Using compatiables once the printer is out of warrranty is not a problem, The service centre will still reset the counter for you. You also need the specific Epson software to perform this which is only avaliable to Epson centres